How Men Are Fueling Growth in the Luxury Secondhand Market

Recent insights reveal that about 70% of men are now purchasing their clothing with resale potential in mind. This trend, highlighted in a report by Vestiaire Collective, indicates a flourishing market for second-hand apparel, which is not only popular among women but increasingly so for men as well.

Vestiaire Collective is taking steps to enhance its platform by launching a dedicated section for men’s fashion. This initiative features visuals specifically aimed at male shoppers, personalized recommendations, and a tailored shopping experience.

“Menswear is now establishing itself as one of our most dynamic segments,” stated Maximilian Bittner, the CEO of the company. “Men are fully engaging in the luxury second-hand market; they are seeking exclusivity, luxury at reasonable prices, and potential for resale. This launch solidifies our multi-category strategy and allows us to seize a significant market opportunity.”

According to the platform, one in five purchases is now made by men, with the men’s section growing a significant 88% over the past three years. Similar to their female counterparts, men are drawn to the value and uniqueness that second-hand fashion offers.

Understanding the Male Second-Hand Buyer: Who Are They and What Do They Buy?

The typical male buyer on Vestiaire Collective tends to be younger than the female demographic, with 59% identifying as Millennials or Gen Z. Their purchases primarily consist of clothing rather than accessories, with sneakers representing only 10% of men’s listings.

Men are leaning toward ready-to-wear items, although trainers and watches also draw interest. High-demand items include Louis Vuitton bags, trainers, and Rolex watches, closely followed by Moncler jackets, Nike trainers, and Gucci bags.

There is also an interesting distinction between who buys and who sells on the platform. Sellers are predominantly Italian (31%), French (19%), or British (9%), while buyers, in addition to the French, mainly come from the US or Germany.

In addition to mainstream luxury brands like Prada and Louis Vuitton, potential buyers on Vestiaire Collective also explore more niche collaborations, such as Adidas x Wales Bonner and Moncler x Palm Angels, as well as brands like Tudor, Baldinini, Chrome Hearts, Denim Tears, On Running, and The Row.