Aamer Bijli: Animated Films Thriving at the Box Office Beyond Kids’ Cartoons

PVR’s Aamer Bijli on the Rise of Animated Films

The Evolution of Animation in India

This year has marked significant progress for animated films in India, as they have begun to set new box office records. According to Aamer Bijli from PVR, this surge is partly due to a transformation in audience perception. Animated films are no longer just viewed as “kids’ cartoons.”

In Aamer’s words, the success of various animated films, particularly the upcoming **Shin Chan: Spicy Kasukabe Dancers**, highlights a broader shift in acceptance. This is evident from the box office performance of international franchises that are increasingly catering to the Indian audience.

The Driving Forces Behind Animation’s Popularity

Aamer Bijli, who specializes in film marketing at PVR INOX, reflects on his long-standing affection for anime, accentuating the success of titles like **Demon Slayer: Infinity Castle**, which earned ₹65 crore in India, eclipsing the former record of ₹9 crore for an anime.

He remarks, “Animation has long been equated with cartoons in India, limiting its acceptance. Nostalgia truly plays a significant role today, as many parents are introducing their children to beloved shows from their own childhoods.”

Moreover, Bijli highlights the groundbreaking success of **Mahavatar Narsimha**, which surpassed ₹300 crore globally. He notes that this film resonated deeply due to its mythological roots, creating a connection with the audience that drove its box office triumph.

Shin Chan’s Indian Connection

As the new **Shin Chan: Spicy Kasukabe Dancers** releases in India, a significant question arises—does its setting in India signal a conscious effort to tap into the burgeoning market for animated films? Aamer Bijli expresses his enthusiasm about the Indian backdrop, recognizing Shin Chan’s existing fanfare in the country.

He states, “If this film consciously chooses India as its setting, that would be remarkable. Shin Chan is immensely popular here, especially among millennials and young adults who feel nostalgic about the character.”

Aamer also comments on differences in market preferences, “Different films thrive in the U.S. and do not always translate well to India. Distribution is a challenge because the consumer base tends to vary, which means some films perform exceptionally well while others struggle.”

Shin Chan: Spicy Kasukabe Dancers is set to release in India through PVR INOX Pictures, in collaboration with Japan’s TV Asahi, on September 26.

In light of this flourishing landscape for animated films, will you be catching the latest offerings at the cinema?