Korean Brands Vidivici and Jaju Launch at Metro Singapore and Shinsegae Pop-Up

K-fashion and beauty enthusiasts have exciting news with the launch of a pop-up showcase at the Paragon Shopping Centre atrium. This event introduces six renowned South Korean brands making their first appearance in Singapore.

This pop-up is a joint effort between the esteemed fashion conglomerate Shinsegae International and Metro Singapore, and it will be available until October 5. Visitors can explore a variety of offerings, including clothing, accessories, and beauty products from brands like Studio Tomboy, Man On The Boon, Voice Of Voices, Rawrow, the lifestyle brand Jaju, and Vidivici, the sole K-beauty brand featured in this exciting lineup.

Following the pop-up, these brands will continue to be showcased at Metro Paragon until October 31.

Through this partnership, Metro Singapore will become the first international retail partner for Shinsegae International. In a recent statement, Erwin Wuysang-Oei, the Chief Operating Officer of Metro Singapore, remarked, “This collaboration with Shinsegae International signifies a crucial moment in Metro’s journey.”

He added, “We’re not merely introducing Korean fashion to Singapore; we are also laying the groundwork for a new model of international retail collaboration that celebrates both cultures while setting fresh standards for fashion retail in Southeast Asia.”

For further details about the collaboration between Metro Singapore and Shinsegae International, visit the respective webpage.