Why Alternative Clubbing Experiences Are Thriving: From 6 PM to 11 PM

Not keen on late nights filled with costly taxi rides and groggy mornings? Now, you can wrap up your evening by 11 PM while enjoying vibrant music from a host of alternative party collectives emerging in Singapore.

From coffee-themed events to family-friendly raves, these collectives are creating diverse party experiences at unique venues, wrapping up as early as 10 PM—offering a refreshing break from conventional nightclubs.

With the rise of remote working and soaring transport costs, nightlife operators are gradually closing their doors in Singapore, prompting more people to explore these earlier, distinctive party alternatives.

CNA Lifestyle recently attended two alternative parties, engaging with three collectives about this exciting trend in Singapore. Here’s what you can expect when you hit the dance floor at one of these events:

COFFEE, BEATS, AND GOOD VIBES

At 2 PM, the atmosphere at Beans and Beats’ one-year anniversary coffee party in May was electric: sunlight flooded the room, lush plants adorned the dance floor, and warm lights created a cozy vibe, all set to an upbeat house music backdrop.

The event was hosted at Behind the Green Door in Duxton, featuring plenty of seating options—from comfy sofas to bar stools—allowing guests to relax instead of scrambling for space, as is common in traditional nightclubs.

But the unique highlight? The inviting aroma of freshly ground coffee filled the air.

As I approached the bar, I was expecting a typical bar setup. Instead, I found baristas skillfully operating drip coffee machines, serving a no-added-sugar birthday cake coffee instead of cocktails.

The crowd consisted mostly of groups of friends and couples, although a few solo attendees were present—some enjoying people-watching, others mingling, and many simply relishing their coffee and the music.

As the afternoon progressed, the dance floor became increasingly lively, with people moving joyfully to bass-heavy tracks. It was remarkable to see so many dancing, hands in the air, without a need for alcohol to boost confidence.

The atmosphere was charged with an inclusive and welcoming spirit, allowing everyone to dance freely at 4 PM without fear of judgment.

Co-founded by 21-year-old students Ethan Lee, Matteo Lie, and Aden Low in 2024, Lee shared their vision for Beans and Beats: to merge their passions for coffee and music, especially genres often overlooked in nightlife.

They also aimed to cultivate a social space for interaction.

“In a world dominated by social media, we wanted to offer an opportunity for people to engage in a relaxed environment,” Lee noted. “Without alcohol, it creates a space where individuals can truly be themselves, free from judgment,” he added, emphasizing that attending alone was perfectly acceptable.

When asked if the absence of alcohol posed a challenge, he replied, “Not at all; it all comes down to the music. It’s the DJ’s talent that drives the vibe.”

He emphasized that exceptional DJs can elevate the energy of the event, noting that they had an international DJ Yello Music perform at the gathering.

Lee believes that substituting coffee for alcohol doesn’t diminish the party experience. “Caffeine is energizing, whereas alcohol is a depressant. Suggesting that fun only comes from alcohol is a misconception,” he stated.

Attendees too resonate with these unique experiences.

“It’s more inclusive,” remarked 18-year-old Thet Thet Aung San. “Many don’t drink alcohol, so they can enjoy themselves without the pressure to consume.”

Sushant Dwivedi, 37, added, “This is a refreshing change. Weekends are valuable, and typically, a night out leaves you recovering on Sundays. These earlier events offer a chance to maximize your weekend.”

Lee noted that the initial attendees were mostly Gen Z’s, but the growing popularity of their events has attracted a broader demographic, now including people in their mid-20s to 30s.

“Affordability plays a big role in our events, drawing individuals away from traditional nightclubs,” Lee said, sharing that ticket prices range from S$15 to S$20—cheaper than most clubs and inclusive of a complimentary coffee.

“This way, attendees can experience the same great music as in clubs but at a more reasonable price and at a time that respects their sleep schedule,” he explained.

However, Lee emphasizes that Beans and Beats isn’t about opposing nightlife but rather providing a healthier alternative for those seeking something different.

“This concept appeals to those who might not typically engage in nightlife,” he added.

DANCING UNDER THE SUN

The Ice Cream Sundays party, Haw Par Thrilla, perched atop Haw Par Villa, had a booming bass that could be heard from quite a distance.

Starting at 3 PM, the outdoor area transformed into a festival atmosphere: food stalls, picnic tables, and guests mingling over friendly games of chess.

Unlike the younger sober crowd at Beans and Beats, Ice Cream Sundays attracted primarily millennials and also served alcohol. However, this wasn’t your typical party scene—there were toddlers, babies in strollers, and pets enjoying the atmosphere.

The afternoon dance floor felt pleasantly spacious. With an open setup under a tent, guests could groove to upbeat house and disco tracks, creating an inviting ambiance that encouraged authentic enjoyment.

“We appreciate clubs, but we felt there was a gap in the music events scene,” stated Daniel O’Connor, co-founder of Ice Cream Sundays, alongside team members Jake Camacho, Meltem Acik, and Nick Bong.

Since its inception in 2016, their event attendance has surged from 60 to sold-out shows of 1,200 for the Haw Par Thrilla event. Expect a mix of disco, house, and soulful sounds at these gatherings.

“Our events attract a diverse crowd; whether you’re a casual attendee or a dedicated house music enthusiast, there’s something for everyone,” Camacho explained.

As the evening approached, the atmosphere began transitioning to resemble that of a typical beach club, illuminated by neon lights and featuring energetic crowds dancing until 10 PM.

“We aim to offer an alternative way to enjoy dance music,” O’Connor expressed. “Our mission is to spread joy through music and enjoyable experiences.”

“We want guests to feel inclusive; there’s no pressure to be ‘cool’ here,” Camacho added, noting the appeal to a diverse audience.

Similarly, the collective Fivetotenpm aspires to provide event-goers with a full, unique experience.

Co-founded by five individuals, they organize afternoon and evening events similar to Ice Cream Sundays, presenting a DJ set along with various festival-like activities. Their next event, Sunday Mess, is scheduled for July 19.

“We offer flexibility—people can come to drink, or families can choose to spend a day together at our party,” shared co-founder and resident DJ Aloysius, 26. “This approach broadens the possibilities of what a party can be.”

Aloysius explained that the music playlist and creative direction for their events are tailored to the selected venue.

Co-founder Belle, 25, noted that typical night-out expectations often include concerns about transportation costs and accessibility. By hosting events in the afternoon or evening, shops remain available, allowing attendees to socialize afterward without the burden of late-night logistics.

Beyond the timing, the sense of community built through these events is increasingly drawing participants.

“The variety of music we offer brings different crowds—we find that attendees drift toward the DJs and sounds they enjoy, thereby fostering their community,” Aloysius concluded.

“Those who follow the music they cherish will find their community at our events, which is indeed a beautiful experience.”