Wacoal Unveils Innovative Bra That Adapts to Six Different Sizes

## Introduction to the Ever Flexing Underwire Bra

Wacoal America has recently launched the groundbreaking ‘Ever Flexing Underwire Bra.’ This innovative product is designed to revolutionize bra fitting by flexibly accommodating six traditional sizes, aiming to support women at every stage of their lives.

## Adapting to Women’s Changing Bodies

The Ever Flexing Underwire Bra was created in recognition of the dynamic nature of women’s bodies. It takes into account the changes brought on by hormonal shifts, pregnancy, menopause, and even weight-loss medications.

Wacoal emphasizes that instead of requiring women to conform to a fixed size, this bra adapts to their needs, ensuring consistent comfort and reliable fit throughout all life phases.

### Insights from Wacoal Executives

Miryha Fantegrossi, Senior Vice President of Merchandising and Design at Wacoal America, stated, “With Ever Flexing, we designed a bra that adapts to women’s life changes. A mere shift of seven pounds can influence bra size. Our goal was to create a design that evolves with you, rather than confining you to a single size.”

### Key Features of the Ever Flexing Bra

This innovative bra includes several noteworthy features:

– **Flexible Underwire:** A proprietary design that supports a variety of cup sizes.
– **Four-Way Stretch Fabric:** Allows for adaptive comfort and recovery.
– **Customizable Closure:** A five-row stretch hook-and-eye closure facilitates fit adjustment.
– **Adjustable Straps:** Dual-position straps enable a personalized fit.

Mitch Kauffman, President and Chief Executive of Wacoal America, remarked, “In 2025, we will celebrate our 40th anniversary. Our mission has consistently been to offer women high-quality, well-fitting bras that enhance both comfort and appearance. The Ever Flexing bra is a prime example of how we’re responding to the evolving needs of today’s women.”

## Availability and Conclusion

The Ever Flexing Underwire Bra is currently available on Wacoal America’s website and will be making its way into select department and specialty stores starting August 11.

What do you think about this innovative approach to bra fitting? Would you consider trying the Ever Flexing Underwire Bra?