Shah Rukh Khan Honors Piyush Pandey for Transforming India’s Ad Industry

Shah Rukh Khan’s heartfelt message

On his X account, Shah Rukh shared a touching photo of Piyush along with a caption that read, “Working and being around Piyush Pandey always felt effortless and fun. It was an honor to be part of the magic he created. He revolutionized the ad industry in India. Rest in peace, my friend. You will be missed deeply.”

Tributes from the industry

Many Bollywood icons also expressed their condolences. Hansal Mehta remarked, “Fevicol ka jod toot gaya. The ad world lost its glue today. Go well, Piyush Pandey.” In a reflective blog post, Amitabh Bachchan remembered him as “a creative genius and a dear friend.” Piyush Mishra also left a touching message, stating, “Ab is ghar mein Piyush nahin rehta hai! RIP. My deepest condolences.”

Piyush Pandey’s sister, Ila Arun, shared her sorrow, stating, “With a heartbroken spirit, I must inform you that we lost our dearest brother this morning.”

As a trailblazer in modern Indian advertising, Piyush began his journey in the 1980s and eventually became the Chief Creative Officer Worldwide at Ogilvy & Mather. His innovative campaigns, such as Fevicol’s “Jod Ke Rakhe Hamesha” and Cadbury’s “Kuch Khaas Hai,” became cultural milestones and changed how brands resonated with India’s diverse audience.