Rosalía Becomes Global Ambassador for New Balance

## Rosalía Joins New Balance

Madrid – Rosalía is making waves not only in music but also in the fashion industry as she has been appointed global ambassador for the American sportswear label New Balance. The Spanish artist has already stepped into her new role, unveiling the brand’s latest trainer model.

### Expanding Fashion Partnerships

This collaboration is part of Rosalía’s ongoing partnerships with esteemed brands and designers such as Palomo Spain, Pull&Bear, and Louis Vuitton. As New Balance’s global ambassador, she is positioned as a key figure in the brand’s representation, embodying style and cultural expression. The company highlighted her multifaceted talents—singer, songwriter, and producer—alongside her distinctive fashion flair.

In this partnership, the scope remains broad. While it’s clear she will serve as a brand image, it’s not yet specified whether she will take on design roles or engage in other creative ventures with New Balance. Emphasizing her dynamic presence, the sportswear brand aims to leverage her creativity to reshape their narrative and product approach.

### A Passion for Fashion

“My love for fashion and design has only deepened over the years,” Rosalía remarked. Her involvement with various notable brands sets the stage for a potential collaboration with New Balance that could include co-designed products. She has always admired how New Balance connects athletics with culture and expresses excitement at becoming part of the brand’s narrative.

## Launch of Rosalía’s First Campaign

Rosalía’s first official campaign with New Balance coincides with her announcement as a cultural ambassador. The promotional effort, produced by American Haiku and directed by Alex Prager, showcases Rosalía in a cinematic aesthetic, engaging viewers with a fresh narrative.

The campaign is conveyed through a series of five episodes that visually portray her journey in this new role as an ambassador. The first chapter captures Rosalía maintaining confidence while embarking on a “secret mission.” This narrative further unfolds as she delivers an artistically significant package featuring her likeness alongside the New Balance logo.

### Launching the New Trainer Model

Accompanying her in this campaign are the new 204L trainers, which make their public debut alongside Rosalía. Sale of this model will begin on July 30, pending a temporary hold on availability at New Balance’s online shop. The trainer blends retro influences with premium materials, featuring a low profile that embodies both style and comfort.

### A Cinematic Narrative

Filmed with remarkable cinematic detail, the campaign unfolds episodically, showcasing different aspects of Rosalía’s ambassadorial journey. Each chapter aims to display her tenacity and unique perspective as she collaborates with New Balance.

In this initial episode, we see Rosalía on her journey from New Balance’s headquarters in Boston to New York. Here, she delivers a specially designed package—a personalized painting that embodies her new partnership and aspirations with the brand. This artistic gesture signifies a bold move towards a collaborative future.

## Summary
– Rosalía takes on the role of global ambassador for New Balance, highlighting her involvement with elite fashion collaborations.
– The partnership emphasizes creativity and individuality, with potential for co-creation between Rosalía and New Balance.
– The inaugural campaign, structured in five parts, showcases Rosalía on a “secret mission” while presenting the brand’s latest ‘204L’ trainers.

What are your thoughts on Rosalía’s latest partnership with New Balance?