Rebecca Minkoff Launches Exclusive Clothing Collection on QVC
## A Unique Collaboration: RM Studio x Rebecca Minkoff
New York-based designer brand Rebecca Minkoff is set to unveil a special capsule collection in partnership with live social shopping platform QVC. This exclusive collection, dubbed RM Studio x Rebecca Minkoff, will make its debut on QVC on September 5.
### Bold Aesthetic Meets Everyday Wear
The RM Studio x Rebecca Minkoff apparel line stays true to Minkoff’s signature bold style, offering feminine yet edgy designs that balance structure and softness. The collection is crafted to provide both confidence and comfort for the modern woman.
Mara Sirhal, QVC’s chief merchandising officer, expressed enthusiasm about this new venture, stating, “Our customers look to QVC for fashion that feels current, wearable, and infused with personality for all generations.” She emphasized that the RM Studio x Rebecca Minkoff line will provide exclusive access to designer quality that seamlessly transitions from day to night.
### Behind the Design
Rebecca Minkoff collaborated with Rachael Barnard, executive for apparel design and manufacturing at Sunrise Brands, to bring this collection to life. The capsule includes 15 pieces, ranging from statement jackets and denim to chunky knits and everyday essentials. Each item is designed to be both flattering and functional, featuring elevated silhouettes that move with the wearer.
Sizes will be available from XXS to 3X in both regular and petite fits, with prices ranging from $50 to $150.
### A Vision for Empowerment
Minkoff shared her thoughts on this partnership, remarking that “QVC has a unique ability to bring designers and customers together through storytelling and connection.” She believes this collaboration allows them to distill the essence of their brand into accessible, everyday pieces that inspire women to express their authentic selves without breaking the bank.
As the launch date approaches, are you excited to see how this collection makes designer fashion more relatable and wearable?
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