Pull&Bear Unveils Exciting New Collection in Collaboration with Lueder

Marie Lueder: A Unique Voice in Berlin Fashion

Marie Lueder, the creative force behind the Lueder brand, has carved a distinctive niche in Berlin’s fashion scene with her innovative take on “mental armour.” This concept intertwines elements from medieval history with modern designs, reshaping vulnerability into a compelling aesthetic conversation.

Lueder’s collections have gained international recognition, showcased at events like Berlin Fashion Week and London Fashion Week. Her latest exhibit, The Shell, presented her autumn/winter 2025 lineup, reaffirming her status as a visionary in the realm of contemporary fashion.

Collaboration and Opportunities

Lueder’s participation in London Fashion Week was made possible through a collaboration with Pull&Bear and the British Fashion Council (BFC). This initiative, part of the Canvas for Creativity program, falls under the NEWGEN strategy aimed at nurturing emerging talents in the fashion industry.

Introducing The Shell Collection

As part of her latest collection, The Shell, Lueder showcased her spring/summer 2025 designs at both the London runway and the new Oxford Street flagship. This collection elegantly merges her avant-garde vision with Pull&Bear’s extensive manufacturing and distribution capabilities.

The pieces are now available through Pull&Bear’s online platform, featuring a blend of modern basics reimagined through Lueder’s signature style. Highlights include joggers, polos, sweatshirts, graphic tees, jackets, and accessories like bags and jewelry.

Prices for the collection vary, ranging from €29.99 to €99.99, appealing to a broad audience.

As we explore Lueder’s unique approach, what elements of her work resonate with you the most?