Olivier Theyskens Launches Boloria: A New Fashion Brand with Tomorrowland Team

Belgian designer Olivier Theyskens is launching a new fashion venture called Boloria, in collaboration with the Belgian group Weareone.world, known for organizing the Tomorrowland festival.

Based in Antwerp, Weareone.world specializes in artistic promotion and event organization, with Tomorrowland being their flagship electronic music festival.

In June 2025, they launched the Lab of Tomorrow, an innovative space covering 3,000 square meters in Boom, Flanders. This hub features offices, meeting rooms, and studios, aimed at supporting start-ups, researchers, and creatives focused on entertainment technology through an acceleration program and shared resources.

Theyskens’ Boloria Collection Set for 2026

This marks Weareone.world’s inaugural venture into the realm of fashion, hinting at a new perspective on the industry. Theyskens brings a wealth of experience, from his namesake label defined by a romantic gothic style to his roles as artistic director at Rochas and Azzaro.

The press release highlights that this initiative is “a prelude, an evocation of a philosophy through imagery, a statement of intent,” indicating that it is just the beginning of a relationship that will evolve into multiple creative endeavors.

The visual identity for Boloria, crafted by noted photographer and director Willy Vanderperre, encapsulates key themes such as youth, isolation, and continual reinvention. Vanderperre has collaborated with renowned brands like Raf Simons, Dior, Jil Sander, Prada, and Calvin Klein, alongside creating numerous fashion editorial pieces.