New Fashion Partner Announced for Tottenham Hotspur by Boss

## Boss Partners with Tottenham Hotspur

German fashion label Boss, a member of the Hugo Boss family, is deepening its ties to sports by becoming the official fashion partner for Premier League club Tottenham Hotspur for the upcoming 2025/26 season.

This collaboration entails outfitting both the first team and coaching staff for certain games and special events. The players will don styles from Boss Performance, featuring advanced materials that ensure high breathability, stretch, and water-repellent properties.

### Tailored Looks for Players and Coaches

The players will also be seen in a modern cream-colored tailored suit, incorporating a packable overshirt and matching trousers designed for comfort with performance stretch materials. A white T-shirt featuring the Boss logo and the acclaimed ‘Gary’ sneakers in white grained leather complete this ensemble.

Coaches will sport tailored outfits in a navy and white color scheme, reflecting the club’s official colors. Their attire will consist of a slim-fit suit made from virgin wool serge, which can be layered with a Merino wool sweater, light cotton T-shirt, or a crisp cotton poplin shirt, adaptable for weather conditions. The finished look will include tonal grained leather ‘Gary’ sneakers and, when appropriate, a silk jacquard tie.

### Modern Attire for Women

For the female squad members, there’s a stylish suit crafted from crease-resistant Japanese crepe, which pairs seamlessly with a collarless silk blouse, cotton T-shirt, or button-through cotton poplin blouse— all in crisp white. Completing their look are minimalist white leather sneakers and sleek black leather pumps.

James Foster, the Senior Vice President of Global Marketing at Hugo Boss, expressed enthusiasm about this collaboration, stating, “We’re excited about partnering with such a legendary Premier League team. This alliance embodies shared values of drive, determination, and high quality that define both Boss and Tottenham Hotspur.”

He added, “Our specially curated looks will present dynamic styles that embrace the active lives of the club’s players, manager, and coaches. We eagerly anticipate an exhilarating football season ahead.”

This announcement marks the latest in a series of athletic collaborations for Boss. The brand has previously teamed up with tennis players like Taylor Fritz and Matteo Berrettini, as well as associations with the NFL, Formula 1, NBA, golf, equestrian sports, and track and field.