Netizens Criticize AI-Generated Music Video of Jagjit Singh’s “Koi Fariyaad”
Netizens express disappointment over AI-generated music video for Jagjit Singh’s classic song Koi Fariyaad
Jagjit Singh is an iconic figure in Indian music, and his song Koi Fariyaad from the film Tum Bin (2001) is especially memorable. The emotional essence of the track was crucial to the film, as director Anubhav Sinha noted. He emphasized the significance of ghazals in conveying the story, originally collaborating with lyricist Faaiz Anwar to craft the song.
During the creative process, Sinha reminisced that he kept rejecting multiple verses until one resonated with him deeply, leading to the iconic lines of the song.
AI-Generated Version of Koi Fariyaad
The recent AI-generated rendition of Koi Fariyaad, released by T-Series, has sparked significant debate among fans. The video features a stop-motion style that some viewers describe as lacking human emotion, despite using Jagjit Singh’s original voice and lyrics.
This new interpretation, directed by Shreya Mehrotra and Gourov Dasgupta, has drawn criticism for its perceived soullessness.
Many fans quickly expressed their dissatisfaction across social media platforms. One Reddit user remarked, “The song is full of emotion, but the video feels like soulless BS.” Others added remarks such as “This is a joke” and “T-Series must be out of ideas if they’re resorting to AI videos for old songs.” Commenters lamented that AI cannot replicate the subtleties of human expression showcased in the original version of the song.
The Rise of AI in Music Videos
This is not T-Series’ first attempt at integrating AI into music videos. In August 2025, they collaborated with Google’s Veo 3 model to resurrect the late singer KK in an earlier AI-generated project.
However, many believe that the emotional depth of Koi Fariyaad is compromised in its current AI-generated form, prompting ongoing discussions about the role of artificial intelligence in creative expression. What are your thoughts on the use of AI in music videos?
