KNWLS Unveils SS26 Schedule with New Creative Directors in Milan

KNWLS Debuts at Milan Fashion Week

The London-based fashion brand KNWLS is set to make its debut at Milan Fashion Week (MFW) for the spring/summer 2026 season. This addition highlights a lineup already brimming with significant introductions from various prestigious fashion houses.

Scheduled Events and Highlights

Milan Fashion Week will take place from September 23 to 29, featuring 55 in-person runway shows and four digital presentations. According to the provisional schedule from the Camera Nazionale della Moda Italiana (CNMI), KNWLS will showcase its collection on September 24.

Another noteworthy participant is Dhruv Kapoor, who will present his first dedicated womenswear runway on the opening day of the event, following his previous showcases at Milan’s men’s fashion week.

Creative Directions and New Collections

Well-known global brands are set to reveal collections under new creative leadership. Louise Trotter will debut her first collection for Bottega Veneta on September 27, while Simone Bellotti will launch Jil Sander’s latest line on September 24. Gucci will also make waves with Demna’s inaugural collection on September 23.

The grand finale will be orchestrated by Giorgio Armani as he closes the runway show calendar with a special event celebrating his brand’s 50th anniversary.

Returning Names and New Entrants

Returning brands such as Boss, Calcaterra, Federico Cina, Stella Jean, and The Attico are set to grace the Milanese runway once again. Additionally, three new brands—Meincorp, Nadya Dyzak, and Zenam—will feature in the digital segment of the event.

Sustainability Recognition

On September 27, the CNMI Sustainable Fashion Awards will be held at the iconic Teatro alla Scala. This fourth edition ceremony will be conducted in partnership with the UN Alliance for Sustainable Fashion, emphasizing the importance of sustainability in the fashion industry.