Gabby Reece Teams Up with Vionic for Exciting New Collaboration

## Vionic’s New Wellbeing Ambassador

Vionic, a footwear brand grounded in biomechanics and movement science and part of the Caleres portfolio, has appointed Gabby Reece as its inaugural wellbeing ambassador. This partnership aims to enhance brand visibility and authenticity.

### Gabby Reece’s Role

Known for her groundbreaking achievement as the first female athlete to design a shoe for Nike, Reece has gained recognition as a wellness advocate. She will collaborate with Vionic to produce content focused on wellbeing and play a key role in crafting their most advanced walking shoe to date.

### Launching a New Sneaker

Set to debut in spring 2026, the new sneaker will embody Reece’s philosophy of “strength and grace,” while prioritizing both “form and function,” according to a statement from the brand.

### Leadership Vision

Jay Schmidt, CEO of Caleres, highlighted Vionic’s significant growth potential, emphasizing its foundation in scientifically-backed movement and commitment to innovation. He remarked, “As we honor and expand the Vionic brand heritage, we aim to strengthen its unique identity in ways that are genuine and not easily duplicated.”

Reece noted, “I believe what you put on your feet in the morning matters. This collaboration is not just a project; it’s a meaningful commitment to redefining wellbeing from the ground up.”

### A Commitment to Wellbeing

She further explained, “Vionic understands that function is not a compromise; it’s the foundation. When this is coupled with thoughtful, beautiful design, that’s when it truly shines. I’ve worn Vionic shoes for years, so partnering with the brand in such a significant way feels right.”

What are your thoughts on the collaboration between Vionic and Gabby Reece?