Fred Perry Launches Innovative Adaptive Shirt Design

## Introduction of Adaptive Fashion

Fred Perry, a British sports and fashion brand of Japanese ownership, has unveiled its first adaptive shirt, aiming to enhance accessibility in fashion.

## Design Features

Inspired by the classic Fred Perry ‘M3600’ twin-tipped shirt, this adaptive version incorporates two concealed magnetic fastenings. This allows for effortless dressing, replacing traditional buttons while still maintaining the signature Fred Perry aesthetic with two decorative buttons on top.

### Price Accessibility

In an effort to promote inclusivity, the Adaptive Fred Perry Shirt is priced identically to its standard counterpart, retailing at 75 pounds. This approach highlights the brand’s commitment to making stylish clothing accessible to all.

## Collaboration for Inclusion

Fred Perry collaborated with accessibility experts, including renowned disability activist Shani Dhanda, throughout the development of this garment. The campaign features inclusive casting through Zebedee Talent, emphasizing the brand’s dedication to representation.

### Expert Insight

Dhanda stated, “Fred Perry has always been a symbol of individuality and unity, and by adapting this iconic piece, they’re proving that style should never be a barrier.” She further noted that the Adaptive Fred Perry Shirt sets a new standard for accessible fashion, reflecting meaningful initiatives in the industry.

## Available Colors

The Adaptive Fred Perry Shirt comes in classic colors: white and black, catering to diverse style preferences while ensuring functionality.

## Conclusion

The release of the Adaptive Fred Perry Shirt signifies a notable shift in the fashion industry toward greater inclusivity. How do you feel about brands making adaptive fashion more accessible?