Ebay Teams Up with Erdem to Showcase Sustainable Fashion Choices

## Ebay’s Endless Runway Initiative

Ebay is on a mission to showcase pre-loved fashion during the spring/summer 2026 fashion season, which includes catwalks in major cities like New York, London, Milan, and Paris. This initiative, dubbed the “Endless Runway,” is in its second year and aims to solidify the role of second-hand fashion in the industry.

### Collaborations with Renowned Designers

The program has established partnerships with prominent fashion designers such as Erdem, Luar, Altuzarra, Kallmeyer, and Ahluwalia. Collaborating with the Council of Fashion Designers of America (CFDA), British Fashion Council (BFC), and Fédération de la Mode Circulaire (FMC), these designers will include pre-loved pieces from prior collections in their SS26 presentations.

According to Ebay, “From archival runway pieces to pre-loved staples, each runway look will make a bold statement about the power of pre-loved and the relevance of circularity on fashion’s biggest stage.”

### A Unique Opportunity for Designers

Erdem Moralıoğlu, founder of the Erdem brand and a participant in London Fashion Week, expressed his excitement about the collaboration. He stated, “I am thrilled to partner with Ebay ‘Endless Runway’ for spring/summer 2026. Reimagining an archival Erdem look within a circular fashion format offers a unique opportunity to explore the continuation of a narrative, design, and sustainability.”

### Live Shoppable Fashion Shows

Ebay plans to host its own pre-loved catwalk shows that will be shoppable in real-time through Ebay Live. These shows are set for September 10 at New York Fashion Week and September 18 for London Fashion Week. Ebay’s resident stylists, Brie Welch and Amy Bannerman, will lead these events.

### The Vision for Circular Fashion

Alexis Hoopes, the Vice President of Global Fashion at Ebay, highlighted the platform’s role in the fashion landscape. “Ebay is where vintage finds, pre-loved pieces, and emerging designer fashion converge – offering the most dynamic selection, for the most diverse fashion marketplace in the world.”

He added, “With Ebay Endless Runway, we’re continuing to prove that pre-loved fashion is leading the global conversation around circularity.”