DressX and Puma Team Up for Exciting New Roblox Game Launch

Digital fashion retailer DressX has made its debut in the metaverse by launching a new game on the popular platform Roblox, in collaboration with Puma. Titled DressGo, this game invites players to style their avatars, engage in fashion challenges, and curate personalized wardrobes filled with items of various rarities.

Players can discover unique looks through a mystery box system, which provides randomized drops. Items obtained from these mystery boxes can be used in the game for free, but players also have the option to purchase them with Robux, Roblox’s in-game currency, allowing them to use these items across the platform.

“With DressGo, our creative vision was to create an ultimate playground for fashion enthusiasts—a space where style is interactive, expressive, and competitive. This idea blossomed into #Stylecademy, a virtual world where players can collect rare items, take on fashion challenges, and evolve their personal style,” shared Julie Krasnienko, DressX’s product lead, in a press statement. “The thrill of the mystery box mechanic, along with the creativity involved in crafting unique looks and the excitement of winning style-offs, transforms fashion into an experience of strategy, storytelling, and self-discovery.”

Collaboration Between DressX and Puma

The initial phase of the partnership with Puma showcases items from their current Roblox catalog along with three exclusive new dresses. Players can access these through interactive ‘loot boxes’ available in the game. Each item is categorized by rarity, ranging from Base to Chic, Iconic, Runway, and Couture.

“Partnering with DressX on their new Roblox venture, DressGo, provides an exciting chance for Puma to strengthen our presence on the platform without having to build a brand-new experience from the ground up,” stated Ivan Dashkov, Puma’s head of emerging marketing tech.

“This collaboration allows us to highlight our fashion-forward styles that resonate especially well with female gamers, showcasing the diverse audiences that brands can connect with through gaming. DressX has consistently pushed the envelope in digital fashion, and we take pride in being early partners as they redefine virtual style and self-expression. We’re eager to support the growth of DressGo and continuously explore innovative ways to engage with gaming communities,” Dashkov added.

Founded in 2020, DressX has successfully distributed over 100 million digital assets worldwide to date.