Copenhagen Fashion Week Kicks Off Exciting Trends for SS26

## Overview of Copenhagen Fashion Week

The Spring/Summer 2026 buying season kicked off in Copenhagen this month, solidifying the city’s Fashion Week (CPHFW) as a key event on the international fashion calendar. This gathering serves as an essential early indicator of trends within the luxury market, offering wholesale buyers insights into future assortments.

## Key Trends Identified by Joor

Joor, a wholesale management platform handling nearly $20 billion in annual transactions, has pinpointed six significant trends observed during the show:

### Oversized Tailoring
Masculine-inspired suits with exaggerated shoulders and double-breasted jackets reflect a sustained interest in powerful silhouettes.

### Modern Minimalism
This trend showcases sleek lines and asymmetric shapes, marked by a notable lack of embellishments that emphasize Scandinavian simplicity.

### Nu Florals
A fresh take on floral designs has emerged, featuring sculptural and textured elements that move away from traditional botanical prints.

### Ready-to-Rainwear
Lightweight, practical outerwear suited for urban living highlights the increasing popularity of functional fashion.

### Billowing Trousers
Wide-leg and harem styles are making a comeback, offering dramatic proportions and volume.

### Nordic Neutrals
An earthy color palette dominated by shades like sand, cream, taupe, and cocoa is already proving to be commercially successful in Northern Europe.

## The Influence of CPHFW

Copenhagen Fashion Week has steadily increased its impact in recent seasons, drawing a diverse array of both established names and emerging brands. Amanda McCormick Bacal, Senior VP of Marketing at Joor, refers to CPHFW as an event that is “a must-watch,” thanks to its “dynamic mix” of brands that shape trends for global buyers.

### Joor’s Key Position and Clientele

Joor connects over 14,000 brands with 675,000 curated buyers across 150 countries. Its prestigious client roster includes luxury giants like LVMH, Richemont, and Capri, as well as recognizable names like Valentino, Loewe, and Stella McCartney. Additionally, exclusive retail partners include Harrods, Selfridges, Printemps, and Dover Street Market.

## Opportunities for Buyers

For buyers, the trends presented at CPHFW for SS26 offer both reassurance and new opportunities. While classic elements like tailored suits and neutral color schemes remain commercially viable, innovative details—ranging from sculptural floral motifs to high-end rainwear—satisfy the demand for distinct and fresh options. The emphasis on proportion, particularly in trousers and outerwear, marks a shift away from the slim silhouettes that were predominant before the pandemic.

### Final Thoughts

As the buying season progresses, the trends emerging from Copenhagen are likely to impact order decisions well beyond Scandinavia, blending practicality with a sense of daring design.

What strategies will you adopt to stay ahead in this evolving fashion landscape?