Can Ottolinger and Tinder Enhance Human Connections?

Ottolinger and Tinder have teamed up to foster connections through fashion. The Swiss designers, Christa Bösch and Cosima Gadient, known for their innovative, deconstructed style, have created a special capsule collection centered around human relationships. Tinder announced this collaboration, emphasizing its dual nature: a revival of old pieces and the introduction of new ones.

The project titled “Re/Pair” invites influencers like Kicki Yang Zhang and Lin Lin, along with model Aweng Chuol, to donate their old garments. These items are reimagined into unique creations that reflect Ottolinger’s signature flair. The finished pieces will be auctioned after Paris Fashion Week, with proceeds benefiting Lambda e.V., an NGO dedicated to promoting LGBTQ+ rights and empowering youth within inclusive communities in Europe and beyond.

Melissa Hobley, Tinder’s chief marketing officer, expressed excitement about the collaboration. “We at Tinder believe in the possibilities that arise when people connect,” she noted. “Our partnership with Ottolinger embodies this idea through the ‘Re/Pair’ concept—transforming existing elements, whether garments or personal stories, into something fresh and future-focused.”

Bringing “I Am with Otto” to Life

The second segment of the collaboration is a dedicated Tinder capsule, featuring several T-shirts alongside a two-part necklace. The designs explore the theme of interconnectedness, embodying the essence of a “counterpart.” The necklace pieces reveal their full meaning when joined, while the garments evoke the well-known couple’s trend with slogans like “I’m with ___,” which fans fill in with “Otto.” This clever concept sets the stage for upcoming street style trends.

The Tinder capsule is already available for purchase through the Ottolinger online store. The necklace is priced at 85 euros, while the T-shirts range from 95 to 135 euros, depending on the specific design.