BOYNEXTDOOR Distributes Free No Genre Albums at Supermarket Amid Sales Controversy

BOYNEXTDOOR, a fifth-generation K-pop group, unveiled their fourth EP, *No Genre*, in May 2025. This release highlights their evolution and diverse artistry over the past couple of years. However, despite their undeniable talent and a loyal fanbase, the group’s album sales appear to fall short of expectations.

Recently, they sparked controversy after fans discovered that their albums were being offered for free at a supermarket, as shared by a user on Nate Pann.

Is BOYNEXTDOOR distributing free *No Genre* albums to manipulate sales figures?

According to discussions on Nate Pann, the HYBE LABELS-owned BOYNEXTDOOR included *No Genre* albums as complimentary items with purchases of instant rice exceeding 20,000 KRW (approximately 14.41 USD). This promotional tactic led to intense discussions among netizens, with many accusing the group of manipulating sales figures. Notably, the album achieved impressive sales of over 1.16 million copies just in its first week, from May 13 to 19.

This was a remarkable feat, underscoring the group’s increasing appeal. However, the revelation of their free album distribution led fans to question the legitimacy of their million-seller status. Critics have pointed fingers at HYBE’s purported practices concerning inflated album sales, especially involving bulk purchases with return clauses.

Fans share insights on the possible motivations for BOYNEXTDOOR’s free album distribution

These accusations regarding sales number manipulation have put the tireless efforts of Jaehyun, Sungho, Riwoo, Taesan, Leehan, and Woonhak in jeopardy. Many fans have expressed their belief that KOZ Entertainment, the group’s agency, bears responsibility for the situation.

Some speculated that the decision to distribute free albums was an attempt to offload unsold stock, condemning the practice as unethical and labeling the group as a “flop.” Others suggested that it might be part of promotional strategies with the rice company. While most reactions leaned negative, a segment of dedicated ONEDOORs (BOYNEXTDOOR’s fandom) came to their defense, deeming the allegations as baseless. They expressed frustration over criticism, saying, “When it sells out it’s hybe payola, and when it doesn’t, it’s nugu.”

The ardent supporters retorted, asserting, “BOYNEXTDOOR DID A GREAT JOB, AND YES, OUR FANDOM IS SMALL BUT STRONG.”