Asics Launches the Gel-Quantum 360 I Shoe in India Again

## Asics SportStyle Brings Back the Gel-Quantum 360 I

Asics SportStyle is celebrating a significant milestone with the return of the Gel-Quantum 360 I shoe, marking its tenth anniversary.

### A Legacy of Comfort

Initially released ten years ago as a high-performance running shoe, the Gel-Quantum 360 I quickly became a favorite in the lifestyle segment, primarily due to its all-around comfort. It was the first shoe to feature Asics’ pioneering 360 GEL technology in the midsole, which was revolutionary for the time. The new version stays true to the original design while integrating modern midsole materials for improved comfort. Notably, it now includes FF Blast Plus cushioning above the Gel, enhancing impact absorption and providing a more energized experience with every step.

### Updated Design Elements

This revamped model boasts a jacquard mesh upper that promotes better ventilation. Additionally, it has an external heel counter that showcases a graphic pattern reminiscent of the 2015 original, bringing together support and a touch of nostalgia.

### Market Response

Rajat Khurana, the managing director of Asics India & South Asia, expressed excitement about the launch, noting the increasing demand for sneakers that seamlessly combine comfort and style among Gen Z and millennials in India. He emphasized that the return of this iconic silhouette merges Asics’ technical expertise with the contemporary aesthetic preferences of today’s trend-conscious consumers.

### Availability and Pricing

The Gel-Quantum 360 I will be offered in a range of new and original-inspired colorways. These will be available through Asics SportStyle’s online platform and selected retail locations, with a retail price set at Rs 16,999.

What do you think about the comeback of this classic sneaker? Would you consider adding it to your collection?