Anurag Kashyap’s ‘Nishaanchi’: A Fresh Spin on the Saiyaara Playbook?
Anurag Kashyap’s Nishaanchi Release
Nishaanchi, a new film directed by Anurag Kashyap, premiered in theaters on September 19. This crime drama features Aaishvary Thackeray and Vedika Pinto in leading roles, marking a significant debut for Aaishvary, who is the grandson of Balasaheb Thackeray, the founder of Shiv Sena.
Anurag Kashyap on Promotion Strategies
In a recent interview with News18, Anurag discussed whether he adopted the promotional tactics seen with Saiyaara, where the lead actors were kept away from the public eye prior to release.
Did Anurag Follow the Same Approach?
In response to questions about following the “Saiyaara playbook” for his lead actors, Anurag clarified, “No, it’s not about that. There’s too much pressure on newcomers. They should be evaluated based on their performance rather than hype.” He emphasized that only after witnessing their roles would audiences be equipped to pose relevant questions.
Additionally, when asked if he avoided interviews due to potential discussions around nepotism linked to Aaishvary’s family background, Anurag replied, “That wouldn’t be an issue after seeing his work. Critiques will naturally fade once his performance is acknowledged.” He underscored that Aaishvary’s acting was among the finest debuts in recent memory and firmly stated that his casting was not influenced by nepotism.
About Nishaanchi
Nishaanchi, scripted by Ranjan Chandel and Prasoon Mishra, showcases a storyline centered on twin brothers navigating the realms of crime and morality. Produced under JAR Pictures, the film has seen significant efforts, with Aaishvary preparing for four years. He plays dual roles as Babloo and Dabloo. The cast also includes Vedika Pinto, Monika Panwar, Kumud Mishra, Mohammed Zeeshan Ayyub, and Vineet Kumar Singh, all contributing to a narrative deeply woven with themes of love, loss, and the strength of familial bonds.
Conclusion
What are your thoughts on Anurag Kashyap’s approach to promoting newcomers in the industry? Do you think this strategy can help reduce the pressure on debut actors?
