Anshul Garg on ‘Ek Deewane Ki Deewaniyat’: Embracing Limited Screens
Anshul Garg on Screen Share Between Films
Producer Anshul Garg has acknowledged that his film, “Ek Deewane Ki Deewaniyat,” would receive a smaller screen allocation compared to “Thamma.” Initially, the screen distribution was projected at a 70-30 ratio, but it has shifted to a more balanced 45-55 split.
Understanding the Impact of Screen Count
Garg admitted he anticipated the lower screen count due to the prominence of Maddock Films, known for producing significant hits. Despite receiving fewer screens, he emphasized it hasn’t adversely affected their film. “Even during festive periods, audiences tend to flock to cinemas, making the minimal difference manageable,” he noted.
Comparison of Both Films
Ek Deewane Ki Deewaniyat, featuring Harshvardhan Rane and Sonam Bajwa, collided at the box office with Thamma, headlined by Ayushmann Khurrana. While both films hit theaters on October 21, the latter earned approximately ₹111.40 crore, while Garg’s project reported ₹57.65 crore in earnings thus far.
Final Thoughts
Ultimately, Anshul Garg reflects on the journey of Ek Deewane Ki Deewaniyat by asserting that the initial screen disparities have gradually equalized. This interplay showcases the dynamics of Bollywood, particularly during competitive release periods.
What are your thoughts on screen allocations for films? Do you believe it impacts audience choices significantly?
