Luca George Unveils EP ‘Say Hi to Paula’ with Heartfelt Single ‘brOKen’

## Luca George’s Upcoming EP: A Deep Dive into Emotion

Luca George is poised to unveil his new EP, *Say hi to Paula*, on October 24th through Island Records. With this announcement comes the release of “brOKen,” a poignant sad-pop anthem that is central to the EP.

### A Raw Journey Through Heartbreak

This five-track collection marks George’s most exposed and heartfelt work to date. With haunting melodies and brutally honest lyrics, *Say hi to Paula* explores the intricacies of love, loss, and self-discovery. The tracks range from the bittersweet nostalgia found in “Better Apart” to the chaotic energy of “Crying in the Bathroom.” Each song intricately unravels various aspects of heartbreak, such as “Son of an Angel,” which addresses the complexities of a strained father-son relationship, and “Flowers For You,” which offers a touch of resilience and hope.

### The Significance of “brOKen”

Positioned squarely in the mid-section of the tracklist, “brOKen” embodies the calm within the storm. George describes it as “a song about stealing moments of ‘ok’ from the wreckage of brokenness.”

This track delves into the challenge of maintaining composure with temporary fixes, acknowledging their transitory nature. “The repeated line ‘I stole OK from broken’ acts as both a confession and a coping strategy, highlighting the struggle to feel stable amid turmoil. It captures the essence of pretending everything is fine, until it’s no longer sustainable,” he explains.

### Accompanying Visuals

The release of this single is paired with a cinematic music video directed by Luke Shaw and Landon Juern from ALTAR8, made possible with support from NZ On Air.

### Personal Connections Within the EP

For George, *Say hi to Paula* is deeply personal. The title refers to his ex-partner’s mother, making every track a reflection of his genuine experiences. “Each song on this EP is a tale from my life, nothing is fictional,” he shares. “I aim to evoke emotion in a beautiful way through my music. Artists like Raye have inspired me to pour real-life stories into my work, allowing listeners to feel less isolated in their struggles.”

### Visually Representing Each Track

The emotional honesty in George’s music is matched by the visuals accompanying each song. The imagery features a rich tapestry of dark blues and golden yellows, combined with broken flowers, scattered petals, feathers, and tears, culminating in striking cover art.

“I envisioned a bouquet of flowers that symbolizes each track,” George explains. “For example, a broken flower represents ‘brOKen,’ while a crying flower signifies ‘Crying In The Bathroom.’ The image of me holding this bouquet in a stylish YSL blazer encapsulates the essence of the EP, with blue reflecting my artistic identity and the personal themes woven throughout.”

*“brOKen” by Luca George is available now. Pre-save *Say hi to Paula* to immerse yourself in this musical journey when it drops. How do you connect with music that evokes deep emotions?*