Wrangler Expands Headwear Line with New CAPX Collaboration

## Wrangler Expands Headwear Offerings

Wrangler, a prominent denim and lifestyle brand, is looking to increase its presence in the headwear market. This initiative comes with a new multi-year licensing agreement with CAPX, a headwear innovation lab. The collaboration aims to launch an advanced line of headwear.

In their announcement, Wrangler emphasized that this partnership is part of their strategy to transition into a “cross-category lifestyle brand.” The headwear will be crafted for a core audience—individuals who live intentionally and express their identities through fashion. Wrangler intends to provide quality, comfort, and character in every piece.

### Innovative Craftsmanship

The partnership also represents a commitment to elevated craftsmanship and modern design. Wrangler plans to utilize CAPX’s leading innovation and manufacturing capabilities. This collaboration promises to redefine consumer expectations for Wrangler headwear.

The upcoming line will showcase unique Wrangler elements, such as the signature ‘W’ stitching, copper hardware, and leather patches sourced from the same suppliers as their iconic denim.

Each item will be crafted with precision to meet Wrangler’s rigorous quality standards. Furthermore, every model will have a unique number printed inside the lining. This number corresponds to one of over 45 shapes developed by CAPX, serving as the basis for a standardized fit system used across various brands. This initiative will help educate customers on the fit and structure of their preferred styles, making similar options easier to discover.

### Leadership Insights

Steve Armus, Wrangler’s VP of licensing and collaborations, shared, “Headwear is an essential part of the Wrangler consumer’s lifestyle. We see tremendous opportunity in headwear to reach a broader audience in meaningful ways, and CAPX is the ideal partner to help us do that.”

David Gormley, president and founder of CAPX, mentioned, “We’re excited and humbled to partner with the iconic Wrangler brand and represent its 78-year history. Wrangler is a true American lifestyle brand, and headwear is an incredible opportunity to amplify its story.”

This initiative opens exciting possibilities for Wrangler as they venture deeper into headwear. Are you looking forward to exploring the new collection?