FatFace Launches New Petite Sizing Collection for Women

## Introduction of FatFace’s Petite Line

British brand FatFace has introduced a new Petite collection, broadening its size range to foster inclusivity as part of its ongoing product expansion strategy.

## Availability of the Petite Fit

This newly launched Petite fit can be found exclusively on FatFace’s e-commerce platform and through Next. The collection includes all dresses and jumpsuits, ensuring that customers under five foot three inches have a full selection, rather than a limited one.

## Customer Feedback Drives Expansion

The creation of this line is a direct response to customer input and the growing demand seen on social media platforms. Initial sales figures show promising results; for example, the Simone dress in Petite sizing has already sold out in all available sizes.

## Future Plans for the Collection

Following this successful introduction, FatFace plans to further expand the range to include woven tops and outerwear for the SS26 season. Additional product categories are currently being evaluated for future releases.

### Statement from the Product Director

Kate Brown, FatFace’s product director, emphasized the importance of this launch. “We know from listening to our community that offering Petite sizing was something our customers really wanted from us. Launching the sizing offer across our full dresses and jumpsuits collection, rather than a curated selection, reflects our belief in true inclusivity. The response has been fantastic, and we’re excited to expand Petite across more product categories in the coming seasons.”