Von Dutch Ventures into the Food and Beverage Industry Expansion
The fashion brand Von Dutch, currently under the ownership of WSG (White Space Group), is broadening its lifestyle reach with a new licensing deal aimed at entering the food, beverage, and hospitality sectors.
Since its acquisition by WSG Brands in 2024, Von Dutch has been actively working to amplify its brand visibility. The latest global food and beverage licensing agreement will introduce a variety of products, including drinks, wellness-focused snacks, and unique café-lounge experiences.
This initiative is being led by Joe Wallace, the CEO of Von Dutch F&B, who has secured substantial funding for the start-up. His background includes significant achievements in food technology, hospitality, and consumer goods innovations.
Expanding into Food, Beverage, and Hospitality Industries
The first products from Von Dutch F&B will feature a range of organic, plant-based mocktails and healthy sodas. These beverages are developed in collaboration with Flavor House, addressing the rising consumer demand for clean, additive-free options.
Additionally, Von Dutch plans to introduce alcoholic offerings, including vodka, tequila, beer, and spiked seltzers. The brand is also set to roll out “Von Dutch Water,” a premium hydration line designed to connect with a younger audience across various venues from convenience stores to bars and music festivals.
Furthermore, Von Dutch will establish vibrant café-lounge locations in key cities like New York and Los Angeles within the year. These venues are intended to transform from daytime coffee spots into lively evening destinations featuring mocktails, cocktails, and live shows, contributing to an immersive brand culture.
Innovative Ventures in Beverages and Hospitality
Jack Cheika, the CEO of White Space Group (WSG), noted, “This collaboration represents a significant advancement for Von Dutch as a cultural influence. Joe’s entrepreneurial spirit, combined with his values, is vital for successfully transitioning the brand into new sectors.”
Cheika added, “Together, we’re crafting the future of lifestyle—covering everything from fashion to how people eat, drink, and connect. This partnership aims to establish cultural significance in every aspect of daily life.”
The aspirations to build a fully immersive lifestyle brand follow the introduction of a new sub-brand named ‘Von Dutch Loves’ in May. This initiative pays homage to music, nightlife, and alternative culture, promoting youthful rebellion through exclusive drops, festival sponsorships, artist collaborations, and community events alongside the Von Dutch core line.
Isn’t it exciting to see how Von Dutch is evolving into a multi-faceted lifestyle brand? What are your thoughts on this expansion?
