Timbaland Explores ‘Pure Soul’ Theory with Tata Taktumi’s AI Music Debut

## Timbaland and the Rise of AI in Music

In recent years, **Timbaland** has emerged as a leading figure in integrating **artificial intelligence** into the music industry. He has collaborated with the AI music platform **Suno**, which currently faces a lawsuit from the RIAA for copyright issues. Additionally, he launched his own AI entertainment venture called Stage Zero, boldly declaring that today’s music is “bland” and that AI possesses “the only thing that has a pure soul right now.”

### Introducing Tata Taktumi

This innovative approach culminates in the debut of Timbaland’s first AI-generated artist, Tata Taktumi, alongside the single and music video titled “Glitch x Pulse.” The track is comprised of two distinct sections. The first part, “Glitch,” features a captivating beat reminiscent of classic Timbaland with its punchy bass and eclectic ambient synth elements.

The second part, “Pulse,” showcases a more upbeat and whimsical vibe, echoing Timbaland’s unique style. It might even inspire listeners to revisit hits like **Nelly Furtado’s “Promiscuous.”**

### Nostalgic Touches in the New Release

Adding to the eerily familiar nature of the song are the classic Timbaland ad-libs found throughout “Pulse.” Some of these vocal interjections closely resemble the iconic “Yeah!” sounds from **Justin Timberlake’s “SexyBack,”** which might just compel fans to listen to Timberlake’s hit once more.

The lyrics of “Glitch x Pulse,” however, remain entirely human, attributed to four songwriters: Portillo, Alice Aera, Emily Haber, and Brandon Avila.

### The Debate on AI’s Soul in Music

Ultimately, whether “Glitch x Pulse” captures the “soul” that Timbaland strives for is left to the audience’s interpretation. What is clear is that within this creative endeavor, he is indeed following the vision articulated by his collaborator, film producer Rocky Mudaliar, who expressed a desire to “pioneer a new genre of music — A-pop, artificial pop.”

How do you feel about the rise of AI in music? Is it a true representation of creativity, or does it lack the soul of human-made art?