Spanx Teams Up with Bala for Exciting New Activewear Collection

## Spanx Teams Up with Bala for Activewear

Spanx, a prominent brand in women’s lifestyle and shapewear, has recently announced an exciting partnership with Bala, a wellness brand celebrated for its innovative fitness products. This collaboration marks Spanx’s first foray into active partnerships.

### A Unique Capsule Collection

The limited-edition ‘Spanx x Bala’ collection is designed to blend “fashion and function.” It showcases four of Bala’s popular products, tailored to align with the upcoming activewear line from Spanx. This fall collection perfectly complements Spanx’s new offerings, enhancing both style and performance.

### Insights from Spanx Leadership

Katie Weeks, the Vice President of Brand Marketing at Spanx, expressed enthusiasm for the collaboration. She noted that this partnership merges two dynamic brands led by women, both pushing boundaries in their respective fields. Spanx aims to deliver innovative solutions that empower women to feel confident and styled in any situation.

Weeks emphasized that Spanx has consistently focused on redefining comfort and style, and this partnership enhances their mission to provide women with effective, stylish options for their active lifestyles.

### The Collection Details

The capsule features Bala products including Bala Bands, 2-lb Bala Bangles, No-Slip High Socks, and The Wavy Mat, all available in autumn-inspired hues such as Plum Berry and Orchid Ash. These colors reflect the aesthetic of Spanx’s latest collection, Spanxsmooth OnForm, which will include active dresses, tops, leggings, skorts, and sports bras.

Spanxsmooth OnForm is characterized by a lightweight, buttery-soft fabric ideal for everyday wear and low-intensity activities.

### Elevating Movement and Style

Natalie Holloway, co-founder of Bala, shared her excitement for the collaboration, stating, “Movement should feel as good as it looks.” She believes that this partnership elevates the idea of self-expression through fitness. The collection encapsulates the essence of both brands, with a focus on innovation and helping women feel confident and stylish.

The collaborative collection is available for purchase on Spanx.com and ShopBala.com, with the new Spanxsmooth OnForm range accessible as well.