Sofia Richie Grainge Unveils Her New Brand in Collaboration with Revolve

Sofia Richie Grainge Launches Fashion Brand SRG

Entrepreneur and social media influencer Sofia Richie Grainge has officially introduced her first fashion line under the Revolve Group umbrella. Named ‘SRG’, the brand reflects her personal fashion philosophy.

The Essence of ‘Quiet Luxury’

Richie Grainge has become a forerunner in the ‘Quiet Luxury’ trend. Her style is characterized by a polished and timeless aesthetic, primarily featuring high-quality, minimalist garments.

Product Offerings

SRG aims to encapsulate this refined style with a selection of ready-to-wear essentials, including tailored suiting, silk shirts, and adaptable dresses. The collection, which ranges in price from $250 to $1,850, emphasizes a neutral color palette that enhances its versatility and everyday wearability.

Quality and Longevity

Regarding her new label, Richie Grainge remarked, “I wanted to create a brand people return to season after season, with pieces built on quality and created for longevity.” Her focus on enduring styles underscores her commitment to sustainable fashion.

Collaboration with Revolve

Richie Grainge discussed her partnership with Revolve, noting that it felt like a natural fit. She believes that their expertise, community, and platform are ideal for sharing her vision and reaching a broader audience.

Expanding Revolve’s Portfolio

The launch of SRG enhances Revolve’s lineup of in-house brands. Known as a “cultural tastemaker,” Richie Grainge collaborated closely with the design team to bring her vision to life.

A New Era for Revolve

Raissa Gerona, chief brand officer of Revolve Group, stated, “This partnership marks a new era for Revolve—one that expands our offerings while continuing to push boundaries and deliver the trends our community loves.”

She added, “From its clean lines to its classic silhouettes and refined craftsmanship, SRG is a celebration of modern femininity.”