Sloggi Partners with Matalan to Boost UK Presence

## Sloggi Expands Its Comfort-First Underwear Line in the UK

Sloggi, a brand renowned for its comfort-first underwear and bodywear, is broadening its presence in the UK through a new wholesale partnership with Matalan. This collaboration will facilitate the launch of key Sloggi collections in 20 of their stores across the country.

### Key Sloggi Collections Available

Shoppers can look forward to a variety of Sloggi’s signature collections at Matalan. The **Basic+** collection boasts ultra-soft fabrics in maxi, tai, and midi styles, all designed with smooth seams for enhanced comfort. The **GO Crush** line focuses on everyday ease, providing options like hipsters, high-leg designs, and shorts. Meanwhile, the **Double Comfort** range, which has emerged as a bestseller, features maxi, short, and tai briefs alongside bralette tops crafted from eco-certified organic cotton.

These popular products will be stocked in Matalan locations, such as those in Liverpool, Southend, Colchester, and Bristol.

### Exciting New Developments Ahead

Lizzie McMillan, the head of sales for the UK and EIRE at Sloggi, expressed enthusiasm about this partnership. She stated, “This marks an exciting milestone as we bring our comfort-first underwear to even more customers. Launching with Matalan allows us to expand our reach and showcase the Sloggi brand in a new and accessible way.”

She further hinted at future growth, adding, “This is only the beginning – our presence in the UK is set to grow significantly in the months ahead. We’re committed to making Sloggi a staple in wardrobes nationwide and look forward to what’s next on this journey.”

### Collaboration for Enhanced Choice

Michelle Norton, who oversees brands at Matalan, shared her excitement about the partnership as well. “We’re on a mission to expand the range of choice we offer customers, and so we’re delighted to launch Sloggi into select stores – a brand that shares our focus on quality, comfort, and everyday ease, all at great value.”

Are you excited to explore the comfort-first underwear options that Sloggi will bring to Matalan?