Rotate Named Official Formalwear Partner for Denmark’s Women’s Football Team

## New Partnership Announcement

Copenhagen-based fashion label Rotate has been named the official supplier of formalwear for the Danish Women’s National Football Team (DBU). This partnership extends until the close of 2026 and marks a significant milestone for the women’s team. It encompasses formal and travel attire for tournaments and key events, starting with the upcoming 2025 European Championship.

## Collection Highlights

The new collection features light blue floral shirts, coordinated shorts, white statement T-shirts, and Rotate’s signature denim. All pieces are thoughtfully designed to blend comfort with a bold sense of femininity. Additionally, team staff will sport matching polo shirts and caps, ensuring a cohesive look.

## Commitment to Empowerment

This collaboration builds on an earlier joint venture involving Rotate, hummel, and DBU, which produced a limited-edition jersey. Both Rotate and DBU view this ongoing collaboration as a testament to their shared commitment to empowering women and advancing women’s sports.

> “We’re proud to support these athletes not just with what they wear, but by standing behind them as they break new ground,” said Rotate’s Creative Directors, Jeanette Madsen and Thora Valdimars, in a press release.

DBU’s Commercial Director, Birgitte Mabeck, expressed excitement about the expanded partnership. She stated, “After a great experience earlier this year, this expanded partnership ensures our players look sharp and feel comfortable as they represent Denmark.”

## Upcoming Debut

Fans can look forward to the official launch of this collection when the team heads off to the European Championships on June 30.

Are you excited to see how the new formalwear will enhance the team’s presence on the international stage?