Roka London Launches Resale Program with Continue Expansion

Roka London’s New Resale Platform

Roka London, a brand known for its recycled bags, has recently unveiled its own resale platform. This initiative, developed in collaboration with Continue, a tech provider specializing in resale solutions, aims to foster sustainability within the fashion industry.

Seamless Experience for Buyers and Sellers

Accessible through Roka’s well-established e-commerce site, this marketplace allows customers to buy and sell verified Roka London products. By creating a space for authenticating and rehoming bags, Roka is dedicated to extending the lifespan of its items.

A Commitment to Sustainability

Emma Katz, co-founder of Roka London, emphasizes that the launch reflects the brand’s core value of sustainability. “We design bags to last, so it only felt natural to offer a way for them to be loved by someone new,” she explained. Katz believes that resale is not merely a passing trend but a crucial aspect of the future of fashion.

Partnership with Continue

Continue has previously collaborated with several small to medium-sized British brands to introduce similar circular services. Among its clients are notable names like Wyse, Motal, and Scamp & Dude.

Empowering Customers to Share Stories

Lydia Hartley, co-founder of Continue, highlights that this partnership with Roka London encourages customers to continue their bags’ journeys. “Every Roka bag has a story, whether it’s from school, travel, or daily adventures,” she stated. “Together, we make it easy to keep those memories alive.”