Rebecca Vallance Revamps Qantas Airline Uniforms for a Fresh Look

## Qantas Introduces Rebecca Vallance for New Uniform Design

Australian airline Qantas has tapped renowned designer Rebecca Vallance to spearhead its upcoming uniform overhaul. This decision comes after a competitive selection process, marking the airline’s first significant uniform redesign in over ten years.

### A Fresh Look for Qantas

Set to debut in 2027, the new uniform will replace the existing design by Martin Grant, which has been in place since 2014. Vallance joins an impressive roster of previous designers for Qantas, including icons like Yves Saint Laurent and Emilio Pucci.

Vanessa Hudson, Qantas’s group chief executive, emphasized the importance of this redesign for the airline’s future. She stated, “Our uniform embodies the Qantas spirit around the globe. Collaborating with Rebecca Vallance will help us define a new look that aligns with our ambitions.”

### A Collaborative Journey

Hudson expressed a desire for the new outfits to evoke pride among the staff. She mentioned, “This redesign is a collaborative journey that will be shaped by our people every step of the way.”

### Incorporating Team Feedback

Qantas employs over 17,500 individuals across various operational sectors. The company conducted a survey among its uniformed personnel to gather insights on durability, functionality, and comfort. Vallance plans to integrate this valuable feedback into the next design stages.

On her vision for the new uniforms, Vallance articulated her aim to encapsulate “the modern sophistication and spirit of the Qantas team.” She expressed her excitement, stating, “This is a pivotal moment in my career, not just due to the scale of the project, but because of the trust Qantas has placed in me.”

### Looking Ahead

As Vallance embarks on this collaborative endeavor, she aims to create something not only stylish but also practical, celebrating the people who are integral to Qantas’s legacy. How do you think this new design will impact the airline’s image?