Public Enemy Calls for Action in Powerful Political Music Video

H2: New Music Video Release by Public Enemy

Today, Public Enemy unveiled their music video for “The Hits Just Keep On Comin’.” This marks the first visual from their album, *Black Sky Over The Projects: Apartment 2025*, which debuted in June. Directed by Rhiannon Rae Ellis, the video is striking and thought-provoking. It features historical revolutionary figures like Malcolm X, Martin Luther King Jr., and Muhammad Ali alongside group members Chuck D and Flavor Flav in a room packed with televisions.

H3: A Journey Through History

The video opens with historic footage of Ruby Bridges entering William Frantz Elementary School in New Orleans in 1960, a significant moment in the fight against segregation. Transitioning to a portrayal by actress Safara-Cree Stiggers, we see a young Bridges opening a door that leads to the video’s main scene. Notably, Olympian Ashleigh Johnson takes on several iconic roles, including Prince, Tommie Smith, Serena Williams, and Amanda Gorman, as Public Enemy energetically delivers their verses over an electrifying guitar riff.

H3: Powerful Messages in Lyrics

Flavor Flav sets a hopeful tone with his lyrics: “Knock us down, we…won’t stop now, B.” Chuck D follows with a challenge: “Listen — y’all got radio permission?/Hit ‘em hard, knock ‘em out of commission.” The video weaves in clips of the late congressman and activist John Lewis, who delivered a memorable speech at the 1963 March on Washington, and shows Johnson smashing a TV displaying the word “hate.” It captures the urgency of today’s political climate, echoing Public Enemy’s message of taking action.

Flavor Flav emphasizes the significance of the project by stating, “This music video for ‘The Hits Just Keep on Comin’ got a real important history lesson, a real important message, and a real important warning. My girl Ashleigh Johnson from the Olympic Water Polo team did a phenomenal job honoring some of the greatest heroes of modern civil and cultural rights. I’m very proud of the important artwork and messaging that Public Enemy continues to put out.”

H3: Recent Projects and Collaborations

The video follows Public Enemy’s “Black Sky VIDmash,” a mashup of three tracks released on October 27. Notably, Flavor Flav served as an official sponsor for the U.S. women’s water polo team, including Johnson, during the 2024 Olympics. He recently announced his continued support for the U.S. bobsled and skeleton teams for the upcoming 2026 games.

What do you think about the messages conveyed in Public Enemy’s new music video?