Pinterest Launches AI Assistant to Transform Your Shopping Journey

## Pinterest Introduces AI-Powered Visual Assistant

Pinterest has launched its first-ever AI-driven visual assistant, set to enhance the online shopping experience and discovery process for users.

### What is the Pinterest Assistant?

This innovative tool goes beyond conventional chatbots. The Pinterest Assistant is specifically crafted to address the common challenge of knowing exactly what you’re looking for when shopping. Built on an AI visual language model, it offers a unique, visual-first approach to help users find what they need.

The assistant utilizes real-time, intricate conversational signals, enabling users to engage in discussions, collaborate, and discover products in a more personalized manner. By analyzing the actions of its nearly 600 million monthly active users, it provides proactive recommendations for shoppable items right on the platform.

### Enhancing the Search Experience

Pinterest emphasizes that this development marks a significant step in multimodal search. Users can now bypass simple text queries, moving towards more open-ended questions, with context fluidly transitioning between images, voice, and text.

According to Pinterest, the introduction of voice-enabled conversation makes searching on the platform more visual and akin to real-life shopping experiences.

### Personalizing User Experience

Pinterest envisions this AI tool as a close companion that can offer style recommendations, acting as a personal collaborator for users. Bill Ready, the CEO of Pinterest, stated that the essence of Pinterest lies in its deep understanding of individual preferences, whether it’s finding a perfect outfit or discovering a unique style.

With the Pinterest Assistant, users can expect a heightened level of personalized assistance, making the shopping experience similar to consulting a friend who knows them best.

### How Does It Work?

The assistant is designed to foster a more interactive experience on the platform. It draws insights from users’ boards, saves, and collages, along with data from users with comparable tastes, to curate content that aligns with each person’s design preferences.

Currently, the Pinterest Assistant is being rolled out in beta for U.S. users aged 18 and above, with plans for a broader release in the forthcoming weeks. Communication with the assistant is as simple as tapping a microphone icon and voicing what you’re looking for, akin to sending a voice note to a friend. In response, the assistant delivers tailored visual results.

Are you excited about how Pinterest’s new AI assistant will change your shopping experience?