Miu Miu Tops Lyst Index Q2: Footwear Leads Global Fashion Trends
In a world characterized by geopolitical tensions and the potential for recession, fashion consumption continues to adapt rather than decline. Recent trends indicate that, in Q2 2025, consumers have shifted towards strategic spending, emphasizing emotional and symbolic value in their purchases.
This information comes from the latest Lyst Index, which analyzes the behavior of over 160 million users on the largest fashion search platform globally.
Footwear as Emotional Investments
Interestingly, trainers dominated the market, with six out of the ten most sought-after products being shoes. This trend underscores footwear’s crucial role as a fashion statement, especially as overall spending in the sector proceeds with caution. In times of economic restraint, consumers tend to prioritize durable and prominent footwear over other garments.
Miu Miu’s suede loafers illustrate this trend, evoking a nostalgic yet contemporary feel that resonates with seasonal sentiments. The Row’s Dune sandals, characterized by their classic “Y” shaped strap, have also climbed the rankings. Conversely, designs like Vibram’s FiveFingers or Isabel Marant’s Bekett have gained traction, showcasing a blend of sportiness and practicality that appeals to consumers.
Fashion is responding to this shift by offering versatile basics that still carry personality. Searches for sports shorts have surged by 78%, signaling the emergence of a laid-back athletic aesthetic as a summer staple.
Miu Miu Tops the Ranking
In this evolving landscape, Miu Miu has reclaimed the top spot in the Lyst Index for the recent quarter, after a strong rivalry with Loewe. Loewe has now dropped to second place, while Saint Laurent remains prominent in the top three with a consistent and well-defined brand identity.
The Row is on the rise, with a focus on “quiet luxury.” Jacquemus also shows progress, highlighting the impact of a strong social media narrative. Meanwhile, brands like Burberry and Birkenstock are on the rise for different reasons. Burberry is re-establishing its British roots, while Birkenstock thrives on a trend for functional, long-lasting items. Other brands such as Versace and Alaïa, however, are facing declines in the rankings.
The ranking for this quarter is as follows:
- Miu Miu (+1)
- Loewe (-1)
- Saint Laurent (—)
- Prada (+1)
- Coach (-1)
- The Row (+2)
- COS (-1)
- Chloé (+1)
- Bottega Veneta (-2)
- Moncler (+1)
- Ralph Lauren (+1)
- Alaïa (-2)
- Balenciaga (+1)
- Jacquemus (+2)
- Skims (—)
- Versace (-3)
- Burberry (New)
- Gucci (-1)
- Birkenstock (New)
- Valentino (—)
Emerging Trends on the Rise
Beyond the top ten brands, others are experiencing rapid growth, indicating shifting aspirations in the fashion landscape.
Emilio Pucci is making a comeback, emphasizing exuberance and modern escapism, particularly under Camille Miceli’s vision. The brand’s new visuals, filled with vibrant prints and fitted silhouettes from the seventies, have captured the interest of both fashion insiders and global celebrities like Hailey Bieber and Dua Lipa. The demand for the “Orchidee” jumpsuit has surged by an impressive 96%.
Likewise, fashion label Rohe is solidifying its presence in the quiet luxury niche with its sleek designs, noting a growth rate of 27%, primarily led by its silk shorts with lace accents.
In eyewear, Jacques Marie Mage reported a 35% hike in demand, particularly for its “Last Frontier VI Aviator” model, reflecting shifting tastes in sunglasses.
With spring/summer 2026 collections approaching, these trends hint at potential directions for global style preferences in the coming months. What trends are you most excited about for the upcoming seasons?
