Mexican Officials Claim Adidas Engages in Cultural Appropriation

## Accusations Against Adidas in Oaxaca

Officials from the southern Mexican state of Oaxaca have accused Adidas of cultural appropriation. This backlash came after the sportswear company unveiled sandals resembling traditional local designs.

## Cultural Significance of the Design

The Oaxaca Slip-On sandals were crafted by Willy Chavarria, an American designer with Mexican roots. However, the launch sparked criticism from both state and local authorities in Oaxaca, a region known for its rich Indigenous heritage.

## Reactions from Officials

Oaxaca’s Governor, Salomon Jara, addressed the controversy in a press conference. He described the sandals as a “reinterpreted huarache model,” one that holds particular significance in the state.

Additionally, Indigenous legislator Isaias Carranza voiced his concerns on social media, stating, “The Adidas company, in conjunction with designer Willy Chavarria, appropriated a unique design of the traditional huaraches from the people of the Hidalgo Yalalag village.”

## Potential Legal Action

Governor Jara hinted at possible legal actions against Chavarria, indicating that they would collaborate with the Yalalag community. He stated, “This huarache is from Yalalag…we are also going to ask our Yalalag siblings to work with us so we can file a complaint.”

## Stance of the Ministry of Cultures and Arts

The Ministry of Cultures and Arts of Oaxaca issued a statement emphasizing that using cultural elements for commercial gain without Indigenous consent violates collective rights. They demanded that Adidas halt the sale of the sandals, acknowledge their origin, and engage in a dialogue with the Yalalag community to address grievances.

## Broader Context of Cultural Appropriation

This incident adds to a growing trend where Mexican officials have condemned large brands for exploiting Indigenous art and designs. Previous issues arose with companies like Shein, Zara, and Carolina Herrera over similar concerns.

Adidas has yet to comment on the situation.

In light of these events, how do you feel about the line between cultural inspiration and appropriation?