McCollough and Hernandez Honor Anderson’s Legacy in Loewe Debut

Continuity and tradition are the cornerstones of a new era for the Spanish brand Loewe, following Jonathan Anderson’s departure. With the appointment of Jack McCollough and Lazaro Hernandez as the new creative directors, the brand embarks on a fresh journey in its nearly 200-year history. Their debut collection was showcased at Vienna Fashion Week this Friday.

Debut Collection at Paris Fashion Week

Anticipated as a key highlight, the show took place on the fifth day of Paris Fashion Week’s official schedule. McCollough and Hernandez introduced their womenswear collection for the spring/summer 2026 season. Their vision mirrors Anderson’s contemporary take on Loewe’s historical roots, embracing its Spanish heritage while incorporating Anderson’s recent reinterpretations of the brand’s identity.

Embracing Heritage and Craftsmanship

In taking the helm at Loewe, McCollough and Hernandez aim to honor over 180 years of craftsmanship and Spanish identity. Their focus is on pushing this legacy forward through their unique lens. They posed critical questions about the future of craftsmanship and its relevance in today’s context, aiming to define what Spanish identity will mean in 2025 while respecting its history.

“Creativity is essential for us,” they shared. “It enables us to tackle these important queries with both courage and a coherent vision.” They highlighted Loewe’s spirit of exploration and experimentation as central to their creative process.

Artistic Inspirations

Their inaugural collection celebrates a manifesto inspired by the works of American artist Ellsworth Kelly, particularly ‘Yellow Panel with Red Curve (1989).’ This artwork embodies the core qualities that define their vision for Loewe—fluidity, sensuality, and a vivid color palette.

Colorful and Sensual Lines

The collection boasts a vivid color palette reminiscent of printer cartridges, seamlessly blending vivid mint greens, coral oranges, and striking shocking pinks. The silhouettes range from traditional to sculptural designs, encompassing elements of streetwear and activewear.

McCollough and Hernandez revisit signature styles from the Anderson era, offering multiple interpretations of towel dresses, baby doll styles, and sculptural jackets. Leather garments, a Loewe hallmark, continue to be featured prominently, showcasing the brand’s commitment to craftsmanship and innovation.

As McCollough and Hernandez boldly take the reins, they clearly showcase that their approach to reinvigorating Loewe is a seamless blend of honoring heritage while pushing boundaries. What are your thoughts on this fresh direction for the brand?