Maison Margiela Unveils ‘Line 2’ Art Installation in Hannam
## Maison Margiela Introduces ‘Line 2’
Belgian fashion brand Maison Margiela has unveiled its latest initiative, ‘Line 2’. This new line aims to bridge the gap between fashion and culture, as highlighted in the recent press announcement.
### Creative Collaborations
The focus of ‘Line 2’ is to serve as a platform for innovative collaborations. The concept behind the number two symbolizes the merging of two creative minds to create something entirely novel.
### First Expression: Art Installation
The inaugural showcase of ‘Line 2’ is an art installation crafted by visual artist Heemin Chung along with sound artist Joyul. Their work takes inspiration from Maison Margiela’s autumn/winter 2025 collection and will be exhibited at the brand’s flagship location in Hannam.
### The Significance of ‘Margiela Numbers’
Since 1997, Maison Margiela has utilized a unique system known as the ‘Margiela numbers’. This system is designed to categorize product lines and serve as a subtle brand identifier without reliance on a conventional logo. Each number, from zero to 23, corresponds to a specific line within the Maison, encompassing haute couture, ready-to-wear, accessories, and fragrances. Notably, the number two has remained unused until now.
What do you think about the intersection of fashion and art in Maison Margiela’s new initiative?
