Lorena Saravia: Pioneering Collaboration Between H&M and Mexican Design
H&M’s New Collaboration with Lorena Saravia
For the past two decades, H&M has been working with prestigious designers and brands to launch unique collections. This impressive roster includes names like Karl Lagerfeld, Stella McCartney, and Alexander Wang. Now, the brand is excited to welcome Mexican designer Lorena Saravia into the fold, marking her first collection that embodies Mexican essence.
This special collaboration is set to debut on October 16, 2025, and will be available in select stores as well as online.
Contemporary Aesthetic
The new collection boasts 29 pieces that showcase a youthful and modern vibe, reflecting Saravia’s signature style characterized by empowerment and strength. This essence is evident in a T-shirt emblazoned with “México Mío,” along with nuanced details like denim chaps reminiscent of traditional charreria wear.
A Vision for Empowerment
In her own words, Lorena Saravia expressed her ambition: “When I started my brand, I aimed to create something distinctly Mexican that represents quality, impeccable tailoring, and a contemporary style for modern women. Although Mexico is often perceived as a macho society, women have always been a powerful force. My wish is for every woman who wears my designs to feel inspired and empowered.”
Versatile Styles and Textures
The collection features a blend of structured pieces, such as tailored jackets and fitted denim skirts, alongside comfortable options like hoodies and T-shirts. Notably, Saravia’s signature dresses are present in various styles, including short and backless options, as well as long, flowing versions.
In terms of color schemes, the palette remains neutral, showcasing shades of white, beige, black, and chocolate brown. Texture plays a crucial role, with the use of fringes, suede, and satin fabrics, alongside unique elements like a high-necked knitted sweater with a single sleeve. Of course, cowboy boots are also featured prominently.
Ann-Sofie Johansson, creative advisor at H&M, shared her admiration for Saravia’s artistry, stating, “What I admire most about Saravia is the mastery with which she draws inspiration from her heritage and Mexican craftsmanship to create something fresh, original and truly her own. Overall, there is a beautiful connection to the land, fused with contemporary elegance.”
Are you excited to see Lorena Saravia’s collection at H&M?
