Kristin Juszczyk Expands Off-Season Plans with WNBA Involvement

## Off Season Expands into Women’s Sports Apparel

Premium sports fashion label Off Season, co-founded by designer Kristin Juszczyk and businesswoman Emma Grede, is taking a significant step by expanding its offerings. The brand will soon launch a collection tailored for the Women’s National Basketball Association (WNBA), marking its first foray away from NFL-themed merchandise.

### Launching the WNBA Collection

Since its inception in January 2025 with a focus on NFL-licensed outerwear, Off Season will unveil its WNBA collection on September 4. This collection aims to celebrate the league, its vibrant culture, and the unstoppable rise of women’s athletics.

The debut line will center on four WNBA teams: the Golden State Valkyries, Indiana Fever, Las Vegas Aces, and New York Liberty. Expect to see a diverse array of offerings, including both women’s and unisex styles that incorporate a bold mix of design elements, modern silhouettes, and high-quality fabrics.

### Pricing and Availability

Items in the collection will be priced between $110 and $185 and can be found online at Off Season, the WNBA Store, and Fanatics websites.

“Designing this collection for the WNBA has been an incredibly empowering experience,” said Juszczyk, who is married to San Francisco 49ers fullback Kyle Juszczyk. She emphasizes that each piece reflects the strength, creativity, and energy of women’s sports.

> “From the fabrics to the fits, these styles are crafted to move with you, whether you’re in the stands, on the streets, or simply showcasing your love for the W,” she added.

### The Vision Behind the Expansion

This collaboration is seen as a crucial milestone in Off Season’s goal to transform fanwear. It builds on the momentum created by their successful NFL launch earlier this year. Additionally, the brand appointed former Fanatics executive Victoria Picca as its first president in April to guide its next phase.

Grede noted, “Off Season was founded on the belief that sports-inspired fashion should be as polished and adaptable as anything else in your wardrobe. This partnership with the WNBA brings that vision into reality.”

She further commented, “We are celebrating the league’s significance both on and off the court, offering fans premium, stylish apparel that can be worn on game day or any day. This represents a cultural moment for women’s sports, and we are honored to contribute.”

As the world of women’s sports continues to grow, how do you feel about the increasing visibility and representation in fashion?