Justin Bieber Closes Door on Marriage Rumors in New Album ‘Swag’

Justin Bieber embraces his role as a devoted husband in his latest album, Swag. The artist surprised fans with the announcement of the album, just hours before its release, using billboards and a swarm of Instagram posts to stir excitement.

Given the tumultuous nature of Bieber’s life and career over the past few years, many were eager to hear the album’s sound and explore its themes. Since the release of Justice in 2021, Bieber has been relatively low-key professionally. He had to cancel most of his tour dates to focus on his health following battles with Lyme disease and Ramsay Hunt syndrome. In 2023, he made headlines by selling his entire music catalog for $200 million, which coincided with the end of his long-standing partnership with manager Scooter Braun, who has since stepped away from artist management.

Personal Struggles and Marriage

Bieber’s personal life has remained under the spotlight, particularly after he and his wife, Hailey, welcomed their son, Jack Blues, last August. Following the birth, fans expressed concern for his mental health, as he shared a series of unsettling posts on Instagram. Rumblings about his marriage surfaced after he made an unusual comment regarding Hailey’s Vogue cover, sparking speculation about potential issues in their relationship.

Addressing Marriage Concerns

With Swag, Bieber puts those marriage doubts to rest. The album’s promotion featured a photoshoot prominently displaying Hailey and their son. Musically, it resembles his earlier work, Changes, focusing on the nuances of married life, yet it’s richer and more intricate. In the track “Walking Away,” he delves into the natural ebb and flow of relationships, singing, “And girl we better stop before we say some shit/We’ve been testing our patience. I think we better off if we just take a break/And remember what grace is.” Despite acknowledging their struggles, he reassures listeners that he’s committed to their bond.

Celebrating Hailey’s Success

On “Go Baby,” Bieber proudly highlights Hailey’s achievements, specifically her successful lip gloss phone case for her beauty line, Rhode: “That’s my baby/She’s iconic/iPhone case/lip gloss on it.” He expresses his willingness to provide support whenever she faces challenges.

Humor and Honesty in the Music

Throughout Swag, there are playful moments, including samples from a viral clip where Bieber confronted paparazzi. The line, “It’s not clocking to you that I’m standing on business,” became a meme. Bieber displayed his comedic side by reposting edits of the incident and incorporating it into the track “Butterflies” and the Druski-featured skit “Standing on Business.”

In a different skit titled “Therapy Session,” Bieber opens up about his mental health challenges. He candidly shares that constant inquiries about his well-being have begun to weigh on him: “I have had to go through a lot of my struggles as a human, as all of us do, really publicly, and so people are always asking if I’m okay, and that starts to really weigh on me.”

Guest Appearances

Alongside Druski, Bieber’s latest album features collaborations with several artists, including Mk.gee, Dijon, Gunna, Lil B, Sexyy Red, Cash Cobain, Eddie Benjamin, and Marvin Winans.