Johnnie-O Unveils Exciting New NFL Fan Gear via Licensing Partnership

Johnnie-O, a premium lifestyle brand established in 2005 by John O’Donnell in Santa Monica, California, has recently secured a licensing agreement with the National Football League (NFL) to create fan gear for all 32 teams.

This brand, known for its preppy aesthetic that merges East Coast style with West Coast ease, will be releasing a thoughtfully curated collection for both men and women. The range will feature items like polo shirts, quarter-zips, and enhanced lifestyle apparel tailored for NFL fans.

Focus on Style and Functionality

In their announcement, Johnnie-O emphasized that the collection is designed to blend their signature relaxed sophistication with practical performance. They aim to provide “a fresh, premium take on fan gear” that stands out in the market.

A Personal Connection to Football

John O’Donnell, the brand’s founder, expressed excitement about this collaboration, stating, “To be part of something as iconic and unifying as the NFL is a milestone for our brand and a true pinch-me moment.” He shared his personal connection to the sport as a lifelong Chicago Bears fan, expressing pride in joining the NFL community and contributing to fans’ game day experiences.

Expanding Brand Presence

This new partnership with the NFL marks an important step in expanding Johnnie-O’s brand, which also includes collaborations with MLB, NHL, and significant golf events like the upcoming 2025 Ryder Cup, along with arrangements with over 200 colleges and universities.

Heath Hooper, the vice president of licensing at Johnnie-O, noted, “Our licensed sports apparel continues to be a tremendous driver of success because fans are always dedicated to supporting their teams. With the NFL added to our licensed offerings, Johnnie-O becomes the go-to destination for premium licensed apparel year-round.”

Availability of the Collection

The Johnnie-O NFL collection can be found on the brand’s official website, as well as in NFL team shops, online retailers, Dick’s House of Sports stores, Rally House, and other outlets across the United States.