Isotoner Expansion: Marquee Brands Partners with Sunwin Global Industry

## Marquee Brands Partners with Sunwin Global Industry

Marquee Brands, the parent company of well-known brands like Laura Ashley and Ben Sherman, has recently forged anew collaboration with Sunwin Global Industry. This partnership aims to propel Isotoner into new lifestyle categories as it seeks to transform “comfort into a true lifestyle.”

## Isotoner’s Lifestyle Expansion

Isotoner, recognized for its slippers, socks, and cold-weather accessories, plans to collaborate with Sunwin to broaden its lifestyle offerings. This will include the introduction of home and comfort wear collections, enhancing the brand’s appeal.

### Leadership in Product Development

With its headquarters in New York and design offices in London, Sunwin operates factories across 15 countries. The company will spearhead product development and distribution in the US and Canada. The initial launch will be Isotoner’s first home and comfort wear collection slated for the upcoming holiday season, paving the way for a more extensive rollout across various categories by 2026.

## Insights from Marquee Brands

Rachel Terrace, the Chief Commercial and Growth Officer of Marquee Brands, shared, “Isotoner has long been synonymous with comfort, defined through constant innovation, unparalleled quality, and patented technologies.” She emphasized that this growth phase is about extending Isotoner’s lifestyle influence into daily living—everything from the garments we wear to the environments we inhabit.

### Product Offerings in the Home Category

This partnership signifies Isotoner’s inaugural venture into the home category, which will introduce bedding and decorative elements like comforter covers, decorative pillows, and throws. Additionally, Isotoner will launch a new line of men’s and women’s sleepwear and loungewear, encompassing pajamas, robes, coordinated separates, and thermal wear.

## Vision from Sunwin Global

Stephen Budd, Chief Executive of Sunwin Global Industry, remarked on the brand’s legacy. “Isotoner is a brand that has earned consumer trust for generations, and we are proud to support its next chapter in the US and Canada.”

Budd elaborated that this collaboration with Marquee Brands offers a compelling opportunity to translate Isotoner’s heritage into new categories and experiences, focusing on quality, design, and everyday relevance.

How do you feel about Isotoner expanding into more lifestyle categories? Share your thoughts!