The British heritage footwear label Hunter, now under the Authentic Brands Group, has introduced a new collaboration with the luxury brand Represent, featuring a stylish Western-inspired streetwear line.
Combining Heritage and Americana
This unique collaboration merges traditional British elements with American Western influences, particularly focusing on cowboy boot aesthetics. Hunter’s iconic Original Wellington Boot has been creatively adapted to incorporate these styles.
New Footwear Styles
This collaboration features two exclusive boot designs: the OG Short Boot and the Play Short Boot. Inspired by classic Western aesthetics, these boots incorporate a cut top line, distressed finishes, and embossed textures reminiscent of vintage cowboy boots.
Constructed from 100% rubber, the boots are available in classic black and brown shades, ensuring unisex sizing.
Apparel Collection
In addition to footwear, the collaboration includes a co-branded apparel line. This range features 100% cotton T-shirts and hoodies designed with a washed finish to create a vintage vibe. Completing the collection are a baseball cap and a bandana showcasing Western-inspired graphics.
Brand Symbolism
The collection showcases a unique emblem that represents a harmonious blend of both brands, merging Hunter’s iconic logo with Represent’s distinctive ‘R’ initial.
Commentary from the Creators
Matthew Salter, Executive Vice President at Authentic Brands Group, remarked that by uniting British heritage with an American twist, this collection targets a modern audience. The Cowboy Wellington and vintage-style clothing mark a significant step forward for both brands.
George Heaton, the founder and creative director of Represent, shared that his move to Los Angeles inspired him to explore American history through design. He views the collaboration as a natural fit, expressing excitement about merging British classic styles with Americana on a Hunter silhouette.
The Hunter x Represent collection will be released globally on July 2, available at representclo.com and in their physical locations in Manchester and Los Angeles.
Are you excited about this innovative blend of British and American style? Feel free to share your thoughts!
