Free Fashion Impact Lessons Offered to Belgian Schoolchildren

## Educational Initiative in Belgium

Belgian primary school students now have the opportunity to explore the effects of fashion through an engaging lesson package titled “Do trousers grow on trees?” This resource, inspired by the book of the same name, is offered at no cost, thanks to the efforts of retailer JBC.

### Empowering Future Generations

Anaïs Claes, sustainability manager at JBC, expressed the brand’s commitment to youth development in a recent press release. “At JBC, we believe in the strength of young generations. Our aim extends beyond just clothing; we want to educate them about the narratives of each garment. This lesson package serves to make sustainability an interactive topic in classrooms.”

### Comprehensive Learning Material

Available in both Dutch and French, the lesson package guides students through the various stages of fashion production. It covers everything from the essential materials to the manufacturing process, detailing the journey a piece of clothing takes before reaching their closets. Additionally, it emphasizes the importance of garment care.

The package includes multimedia presentations, interactive quizzes, creative tasks, and comprehensive lesson sheets designed to enhance student engagement.

### A New Approach to Fashion Education

The introduction of this lesson package provides a unique avenue for students to understand the importance of sustainable fashion. By combining education with interactivity, JBC is fostering an awareness that can shape the future of fashion consumption.

How do you think educational initiatives like this can impact children’s understanding of sustainability in fashion?