Finisterre Teams Up with Amy Powney to Enhance Women’s Fashion Line

Finisterre, a brand rooted in Cornwall and celebrated for its sustainable clothing and accessories, has launched a special womenswear capsule collection. This exciting collaboration is with renowned designer and environmental advocate Amy Powney.

Amy, who recently transitioned from British luxury label Mother of Pearl to launch her own brand, Akyn, has brought fresh insights to this collection. Finisterre’s latest womenswear initiative represents an evolution, introducing pieces with a fashion-forward focus.

The 17-piece capsule is curated for the “modern woman navigating life between the city and the sea.” Engineered to resonate with the style-conscious and environmentally-aware female audience, the collection emphasizes functional yet stylish outfits without sacrificing ethics.

Collaboration with Amy Powney

Amelia Hornblow, Finisterre’s chief product officer, emphasized that this is their inaugural womenswear-only partnership created by women for women. The intention was to encapsulate the brand’s core values of durable, purpose-driven attire while infusing Amy’s unique design perspective.

Finisterre aims to merge urban and rural lifestyles, crafting a flexibly designed collection for everyday wear.

Amy Powney remarked, “Finisterre shares the same sustainable ethos I’ve endeavored to uphold over the past decade,” highlighting the brand’s commitment to environmental responsibility. She expressed enthusiasm for combining exquisite technical expertise with thoughtful design for this capsule collection.

“All Rivers Lead to the Sea” Collection

Titled ‘All Rivers Lead to the Sea,’ this collection comprises a range of items, including outerwear, knitwear, and versatile staples. Each piece fuses technical performance with elegant style, utilizing sustainable materials like Tencel, NetPlus, certified organic cotton, and 100% Merino wool.

Powney conveyed her desire to minimize environmental impact in her designs and praised Finisterre’s dedication to marine conservation and responsible sourcing.

Empowering Women with Sustainable Fashion

As a certified B-Corp, Finisterre emphasizes environmental responsibility throughout its operations. Powney’s influence comes from her documentary, *Fashion Reimagined,* showcasing her dedication to transparency in sourcing materials.

The earthy color palette, inspired by Cornwall’s landscapes, includes shades of green, deep blue, and soft neutrals. This collection provides women with adaptable pieces suitable for urban or coastal environments.

The collection highlights practical outerwear, including a waterproof parka designed for any environment, a military-inspired quilted jacket, and a beach robe with cozy fleece details. Accessories feature crafts like a ribbed rollneck and Aran jumper, offering modern choices for any layering scenario.

Powney aimed to design a collection that embodies the multifaceted nature of women’s lives. She envisions versatile pieces that can evolve with the wearer, countering fast fashion and promoting sustainability.

Finisterre, a B-Corp company committed to sustainability, draws inspiration from Powney’s film *Fashion Reimagined* to showcase her transparent sourcing ethos. The earthy tones of the collection reflect Cornwall’s rugged beauty, enhancing adaptability for women moving through both urban and coastal surroundings.

The capsule’s standout outerwear includes a waterproof parka designed for diverse environments, a military-style quilted liner, and a cozy beach robe. Knitwear options, like a ribbed rollneck and an Aran jumper, provide modern touches to traditional styles, perfect for a layered look.

Amy Powney aims to create a collection that resonates with the complexity of women’s lives. “I designed pieces that speak to women’s various roles and environments, be it urban or coastal,” Powney expressed. This collection stands against fast fashion, prioritizing longevity and sustainability.

Finisterre celebrates this collaboration with a campaign showcasing breathtaking imagery of the coastline, positioning both the natural environment and the collection as key elements. Additionally, the brand is donating £5,000 to Thames21, a charity focused on preserving the River Thames.

As for future collaborations, Hornblow hinted at ongoing partnerships with like-minded brands and artisans, emphasizing Finisterre’s commitment to innovation and fresh ideas in sustainable fashion.

The Finisterre x Amy Powney capsule will be available exclusively on Finisterre’s website and select stores from September 4th, with prices ranging from £25 for socks to £295 for the parka.

Are you excited about this sustainable womenswear collaboration? What pieces are you looking forward to the most?