Emerging Stars to Follow in Mode Suisse Fashion Scene
Fashion Month is currently in session, shining its spotlight on the renowned fashion capitals: Paris, London, New York, and Milan. However, Zurich is making headlines with the Mode Suisse & Friends 2025 event, showcasing the vibrant Swiss fashion scene.
This year, the platform not only features established designers like Danz and Anastasia Bull, but it also embraces fresh talent from fashion schools, such as the Geneva University of Art and Design. Mode Suisse has become a pivotal stage for budding designers, focusing on sustainability and bold color palettes. Let’s dive into the works of four exciting newcomers presenting their collections for the first time in Zurich.
Lundi Piscine
Lundi Piscine is a Geneva-based fashion studio founded by Lucie Guiragossian, who has a background in textile and fashion design. The studio emphasizes sustainable and ethical practices in its collections. Drawing inspiration from workwear, Guiragossian creates gender-neutral, trans-seasonal garments that are either limited editions or unique creations.
Each piece is crafted using locally sourced materials, which are upcycled and handmade. The brand is known for its vibrant colors and whimsical designs, adding a playful touch to serious fashion.
A notable aspect of the current collection is a collaboration with the Geneva-based organization, Le Vestiaire Social. This initiative provides free clothing to those in need, and Guiragossian repurposes Swiss civilian uniforms from the 1980s, injecting new life into them. Proceeds from sales contribute to essentials like underwear and sun protection for children. Lundi Piscine’s approach extends beyond traditional textiles, collaborating with professionals in gastronomy, art, architecture, and education to create distinctive fabrics.
Lundi Piscine
- Bestseller: Veste Conflits, Col Drapé
- Target audience: Individuals who appreciate sustainable, unique, and stylish clothing; urban fashion enthusiasts with a love for artisanal design.
- Points of sale: Available at Le Grand Magasin in Geneva and via their online store.
- Collection size: 25 outfits, including accessories.
- Prices: Range from 35 to 385 Swiss francs.
- Production: Crafted locally in Geneva from existing materials. Leather accessories are made by an artisan in Aix-les-Bains, France, keeping all production within a three-hour radius of Geneva.
- Contact: mail@lundipiscine.com
Anna Nia Studio
Anna Nia Studio, established in 2014 by designer Anna Nia, blends creativity and sustainability in the fashion world. With past experience in costume design and working at the Zurich label En Soie, Anna has crafted a niche for her brand, operating now from her studio and focusing on pop-up sales and online collaborations.
The label puts heavy emphasis on sustainable practices, utilizing hand-painted, upcycled, and reimagined fabrics. In addition to clothing, the collection features jewelry, accessories, and home items, all developed with resource-consciousness in mind.
This year’s collection, highlighted at Mode Suisse & Friends 2025, showcases the “Flow Print,” a fabric characterized by intuitive coloring and forms. Simple cuts and high-quality materials set a sophisticated foundation, capturing the essence of sustainability while exuding elegance.
Anna Nia Studio
- Founded: 2014
- Target audience: Individuals seeking fashion with intent—value-driven customers who prioritize quality and sustainability over mass-produced items.
- Points of sale: Previously operated from a store in Zurich, now focuses on pop-up concepts and their webshop at annania.ch.
- Prices: Range from 89 Swiss francs for smaller items to 980 Swiss francs for outerwear.
- Production: 100 percent manufactured by two specialized artisans in Ticino, ensuring quality and a personal connection.
- Contact: anna@annania.ch
Sonney Paris
Lora Sonney is a designer recognized for her innovative use of materials. After earning her master’s degree at HEAD in Geneva, she honed her skills at notable luxury brands such as Marine Serre and Céline. Her recent work includes a capsule collection for AZ Factory showcased during Paris Haute Couture Week.
Sonney’s design inspiration stems from her upbringing in the Jura woodlands, leading to creations that feature flowing lines, vibrant colors, and avant-garde materials, transforming everyday objects into iconic pieces.
With Sonney Paris, the focus on material innovation transforms everyday items—such as recycled garden tools—into striking accessories. This distinctive approach results in memorable prints and a recognizable visual style, merging creativity with sustainability.
Sonney Paris
- Points of sale: Available at Villa Noailles in Hyères and on their official webshop, sonneyparis.com.
- Prices: Scarves starting at 239 Swiss francs, up to 1,233 Swiss francs for trench coats.
- Production: Responsibly manufactured in France, Portugal, and Italy to ensure quality. The brand exemplifies how sustainable and stylish designs can coexist.
- Contact: sales@sonneyparis.com
TATi
Tatjana Haupt, a multi-talented artist and knitwear designer, works at the intersection of Switzerland, Germany, and France. She established TATi in 2024, influenced by her family’s knitting heritage. Her brand uniquely fuses knitting with layers of textures, colors, and prints, creating wearable art pieces with political undertones.
TATi emphasizes a circular economy, prioritizing upcycling and recycling while embracing an anti-hype philosophy. The brand produces in-house, focusing on micro-production to deliver high-quality pieces. Sourcing materials from Italian spinning mills, TATi collaborates with the Fair Fashion Factory for sustainable practices.
TATi
- Bestsellers: Upcycled ‘Oma Ketten’ and Upcycled Sexy Jumper.
- Target audience: Creative, queer, and feminist communities; individuals passionate about slow fashion and craftsmanship.
- Points of sale: Available via their webshop, APOC, and select stores in Tokyo, New York, Paris, Basel, and Los Angeles.
- Collection size: 10 to 15 main looks each season, enhanced by capsule pieces and accessories.
- Prices: Ranging from 120 Swiss francs for accessories to 2,500 Swiss francs for one-off collaborations and individual pieces.
- Production: Hailing from the Switzerland-Germany-France border area, TATi specializes in small series and on-demand creations, reflecting a commitment to transparency and circular economy.
- Contact: tatjana@hauptfam.de
Do you have a favorite among these innovative newcomers? Share your thoughts!
