Discover the New Ultimate Meter for Evaluating OTT Releases
Introducing an innovative OTT report card on The Right Angle with Sonal Kalra, featuring unbiased evaluations of new releases each week, brought to life through C-Voter’s in-depth research.
The Right Angle with Sonal Kalra has rolled out an exciting new segment: the OTT report card. This groundbreaking initiative aims to set a fresh standard for evaluating content by providing audiences with a transparent analysis of the latest movies and series on various OTT platforms.
Each week, this segment evaluates a newly launched film or series based on three essential metrics: Buzz, Conversions, and Ratings. Utilizing a thorough sampling of respondents from diverse Indian cities, the report aims to offer a detailed insight on what captures the audience’s attention and what doesn’t.
Sonal Kalra, the show’s host, expressed her excitement about this initiative, stating, “With the vast array of content in the OTT landscape, our objective is to cut through the clutter and deliver insightful, data-driven evaluations that assist viewers in making informed decisions. Our partnership with C-Voter guarantees the authenticity of our analyses.”
Yashwant Deshmukh, C-Voter’s founder, elaborated, “Our ongoing project, the Daily Omnibus, has effectively monitored media consumption across India. Partnering with Hindustan Times and Sonal Kalra to introduce the Weekly OTT Tracker marks a new frontier as we analyze new releases every week.”
The inaugural feature examined was *The Ba***ds of Bollywood* on Netflix, the much-anticipated directorial debut of Aryan Khan, known for its clever self-referential humor and notable cameos.
The metrics revealed a Buzz score of 89%, with a Conversion of 61%, and a final Rating of 2.88 out of 5. This reflects strong buzz, average conversions, and a modest audience rating.
Following that, the review focused on *Two Much*, a chat show presented by Kajol and Twinkle Khanna on Prime Video, which garnered a Buzz score of 86%, a Conversion of 61%, and a final Rating of 2.95 out of 5.
Finally, *War 2*, featuring Hrithik Roshan and NTR Jr., premiered on Netflix after a lackluster theatrical release. Tune in to discover its OTT performance! Don’t miss this enlightening segment every week, exclusively on The Right Angle with Sonal Kalra.
New episodes of The Right Angle are available every Friday at 7 PM on the YouTube channels of Hindustan Times, HT City, Mint, and Hindustan.
